Product Marketing Discovery Trainee — Hybrid Rotations

USTBC ABB Installation Products Inc.; Calgary; Hybrid; CAD 50,000 - 65,000; Full time

Job summary

ABB in Canada offers a two-year Discovery Program for recent graduates as a Product Marketing Discovery Trainee in Calgary, with a hybrid work model. You will rotate through marketing, product positioning, and strategic communication across ABB's ELDS portfolio.

You will develop Battle Cards, perform competitive analysis, and collaborate with teams to translate technical specs into market messages, strengthening ABB's market awareness for critical infrastructure solutions.

Qualifications

• Recent graduate with Bachelor's degree in Electrical Engineering.
• Strong written and verbal communication; ability to translate complex information into clear messages.
• Strategic thinking with ability to analyze data and market insights.
• Motivation to learn and support work across multiple teams and product lines.

Responsibilities

• Develop and update Battle Cards for ELDS product lines, translating technical specifications into compelling market messages.
• Conduct competitive analysis to identify market opportunities and positioning advantages.
• Collaborate with cross-functional teams to gather insights on customer needs and market trends.
• Support the creation of marketing materials that effectively communicate ABB's value propositions.
• Participate in campaign planning and execution, from backlog management to final delivery.
• Learn marketing analytics and campaign performance tracking.
• Contribute to strategic initiatives that enhance product visibility and customer engagement.
• Assist in market research and customer engagement activities.

Skills

Communication

Strategic thinking

Data analysis

Project management

Collaboration

Learning agility

Education

Bachelor's degree in Electrical Engineering

Job description

ABB in Canada offers a two-year Discovery Program for recent graduates as a Product Marketing Discovery Trainee in Calgary, with a hybrid work model. You will rotate through marketing, product positioning, and strategic communication across ABB's ELDS portfolio.

You will develop Battle Cards, perform competitive analysis, and collaborate with teams to translate technical specs into market messages, strengthening ABB's market awareness for critical infrastructure solutions.