Product Specialist

ABB; Saint-Laurent-de-l'Île-d'Orléans; Hybrid; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ABB in Canada (Motion Services) seeks a product marketing professional to define and execute the local GTM strategy for the MOSE Digital offering. You will support sales, manage the installed base, and align with product groups to drive profitable growth.

This hybrid role involves 2–3 days in the office and close collaboration with stakeholders across Product Management, Sales, and Operations. The role emphasizes market execution, demand generation, and the rollout of the new MSA tool to top

Qualifications

• 1–5 years in industrial automation or product/project management.
• Bachelor degree in Electrical or Mechanical Engineering.
• Knowledge of drive systems and cyber security is preferred.
• Clear English communication is required.

Responsibilities

• Define, plan, and implement local go-to-market product marketing strategy for the digital portfolio.
• Help achieve targets through ongoing actions and improvements.
• Drive demand and manage net price variance for the digital portfolio.
• Develop annual marketing plans in collaboration with business areas.
• Manage ABB installed base and guide product teams to top opportunities.
• Lead the MSA (Motion Service Advisor) tool with the sales team.

Skills

Product marketing

Go-to-market

Digital portfolio

Cross-functional work

Sales support

MSA analysis

Education

Bachelor's in Electrical or Mechanical Engineering

Tools

MSA Tool

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Your Role And Responsibilities

In this role, you will have the opportunity to define, plan and ensure implementation of product marketing strategies in your assigned area to meet business objectives and in line with global product strategy. This role will be responsible for the MOSE Digital offering (4098), MOSE installed base management, and growth/strategic alignment with the new MSA tool. Each day, you will support sales organizations in driving sales and services for assigned products. You will also showcase your expertise by ensuring profitable business growth in the assigned market for the assigned products.

The work model for the role is: hybrid - 2 to 3 days at the office

This role is contributing to the Motion Services Business in Canada. Main stakeholders are Product Management, Business Management, Sales, Project Management and Operations.

Responsabilities

• Creating, planning and ensuring implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning for the digital portfolio.
• Ensuring achievement of established targets through oversight and definition of improvement actions as needed.
• Focusing on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance, Net Promoter Score (NPS), inventory turn on finished goods and requested on-time delivery for the digital portfolio.
• Developing and implementing annual marketing plan for the digital portfolio in conjunction with relevant business areas and product groups.
• Management of the ABB installed base, directing the product management and sales teams to the highest priority opportunities based on the age of the equipment and portfolio offerings available.
• Lead for the new MSA (Motion Service Advisor) tool, strategically pursuing top customers with the sales team to perform MSA analysis.

Our team dynamics

Qualifications For The Role

• You enjoy working with customers and industrial equipment in the heavy industries and commercial markets.
• You have 1 to 5 years of experience in the industrial automation space, or have experience in product or project management.
• You have a bachelor degree in Electrical or Mechanical Engineering
• Possess an enhanced knowledge in drive systems, cyber security, electrical/mechanical engineering.
• You are at ease communicating in English.

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.