Marketing Discovery Trainee

USTBC ABB Installation Products Inc.; Calgary; Hybrid; CAD 50,000 - 65,000; Full time

Job summary

ABB in Canada offers a two-year Discovery Program for recent graduates as a Product Marketing Discovery Trainee in Calgary, with a hybrid work model. You will rotate through marketing, product positioning, and strategic communication across ABB's ELDS portfolio.

You will develop Battle Cards, perform competitive analysis, and collaborate with teams to translate technical specs into market messages, strengthening ABB's market awareness for critical infrastructure solutions.

Qualifications

• Recent graduate with Bachelor's degree in Electrical Engineering.
• Strong written and verbal communication; ability to translate complex information into clear messages.
• Strategic thinking with ability to analyze data and market insights.
• Motivation to learn and support work across multiple teams and product lines.

Responsibilities

• Develop and update Battle Cards for ELDS product lines, translating technical specifications into compelling market messages.
• Conduct competitive analysis to identify market opportunities and positioning advantages.
• Collaborate with cross-functional teams to gather insights on customer needs and market trends.
• Support the creation of marketing materials that effectively communicate ABB's value propositions.
• Participate in campaign planning and execution, from backlog management to final delivery.
• Learn marketing analytics and campaign performance tracking.
• Contribute to strategic initiatives that enhance product visibility and customer engagement.
• Assist in market research and customer engagement activities.

Skills

Communication

Strategic thinking

Data analysis

Project management

Collaboration

Learning agility

Education

Bachelor's degree in Electrical Engineering

Job description

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Your role and responsibilities

Program Overview

ABB's Discovery Program is a two-year rotational development program designed for recent graduates interested in exploring diverse career paths and gain cross-functional exposure.

As a Product Marketing Discovery Trainee, you will participate in multiple rotational assignments that provide practical experience in marketing, product positioning, and strategic communication across ABB's product portfolios.

About This Role

In this rotation, you will focus on product marketing initiatives, with emphasis on updating and developing Battle Cards for the Electrical Distribution Systems (ELDS) portfolio. You will work closely with marketing teams to analyze market positioning, conduct competitive analysis, and enhance product positioning strategies. This is an opportunity to understand how ABB communicates value to customers and builds market awareness for critical infrastructure solutions.

The work model for the role is: hybrid

This role is contributing to the ELDS Product Marketing team in Calgary.

You will be mainly accountable for:

• Develop and update Battle Cards for ELDS product lines, translating technical specifications into compelling market messages
• Conduct competitive analysis to identify market opportunities and positioning advantages
• Collaborate with cross-functional teams to gather insights on customer needs and market trends
• Support the creation of marketing materials that effectively communicate ABB's value propositions
• Participate in campaign planning and execution, from backlog management to final delivery
• Learn marketing analytics and campaign performance tracking
• Contribute to strategic initiatives that enhance product visibility and customer engagement
• Assist in market research and customer engagement activities

Qualifications for the role

• Recent graduate (2025-2027) with bachelor's degree in Electrical Engineering.
• Solid written and verbal communication skills with ability to translate complex information into clear messages
• Strategic thinking with the ability to analyze data and market insights
• Motivation to learn and the capacity to support work across multiple teams and product lines
• Attention to detail and ability to manage multiple projects simultaneously
• Collaborative approach and strong interpersonal skills
• Interest in technology, infrastructure solutions, and sustainable energy transition
• Willingness to contribute meaningfully to team objectives from day one

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada's diversity, including:

• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.