Product Marketing Lead - Payroll

Dayforce; Canada; Remote; CAD 120,000 - 215,000; Full time

Job summary

A global leader in human capital management, Dayforce seeks a strategic and passionate Product Marketing Lead for Payroll. This key role involves developing market strategies, creating impactful messaging, and collaborating cross-functionally to launch new payroll products. The ideal candidate will have extensive B2B SaaS experience, particularly in payroll or HCM solutions, and strong skills in market analysis and storytelling.

Benefits

Comprehensive wellness initiatives

Excellent time off programs

Opportunities for professional growth

Support for employee wellbeing

Qualifications

• 12+ years in B2B SaaS and at least 5 years in product marketing.
• Deep knowledge of payroll or HCM solutions.
• Experience with competitive intelligence and messaging.

Responsibilities

• Develop market strategies based on customer data and trends.
• Own differentiated payroll messaging and sales enablement tools.
• Analyze customer install base to drive growth opportunities.

Skills

B2B SaaS Experience

Product Marketing

Market Strategy

Storytelling

Analytical Mindset

Education

Bachelor’s degree or equivalent experience

Job description

Join to apply for the Product Marketing Lead - Payroll role at Dayforce

Join to apply for the Product Marketing Lead - Payroll role at Dayforce

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This range is provided by Dayforce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$120,200.00/yr - CA$214,900.00/yr

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or Canada.

About The Opportunity

We’re looking for a driven, passionate, and forward-thinking Product Marketing Lead to own the messaging, positioning, and go-to-market strategies for Dayforce Payroll.

As a strategic, results-driven marketer, you are just as comfortable debating roadmap direction with Product teams as you are creating persona-based messaging and empowering Sales. You thrive on going deep—understanding how Payroll products work, where the market is heading (especially in the era of AI), and how Dayforce can reduce complexity for customers.

You’ll lead the go-to-market motion for new Payroll products, partnering across Product, Sales, Enablement, and broader Marketing to ensure alignment, clarity, and velocity. In this highly visible role, you will shape the narrative for both internal and external audiences, translating insight into impact.

What You’ll Get To Do

• Market Strategy: Sense and assess payroll market trends; develop and evolve segment strategies based on market dynamics and customer data.
• Market & Competitive Intelligence: Stay current on analysts, influencers, and competitor movements to inform positioning and sales/marketing strategies.
• Messaging & Positioning: Own the development of differentiated Payroll messaging, pitch decks, and value props that resonate across customer types and geographies—ensuring alignment across web, sales, and demand channels.
• Buyer Insights: Gather persona-level insights from both internal and external sources and translate them into clear guidance for sales and marketing audiences.
• Product Launches: Drive launch readiness by defining value messaging, pricing strategy, positioning, and enablement for new products, features, and enhancements—partnering cross-functionally with Product, Enablement, and Sales
• Sales Enablement: Provide sales teams with compelling narratives, pitch decks, leave-behinds, FAQs, and training that equip them to confidently speak to Dayforce Payroll solutions.
• Customer Base Growth: Analyze customer install base to identify cross-sell and upsell opportunities. Translate insights into actionable programs and campaigns.
  
  

Skills And Experience We Value

• 12+ years of progressive experience in B2B SaaS, including at least 5 years in product marketing, outbound product management, or advisory roles.
• Deep knowledge of payroll, workforce management, or HCM solutions.
• Proven ability to collaborate strategically with Product on roadmap, packaging, and GTM.
• Strong storytelling skills in both written and verbal formats.
• Executive presence with the ability to influence across multiple levels of an organization.
• Experience crafting demo scripts and narratives that drive engagement and clearly show product value.
• High learning agility and a strong grasp of technology concepts, with the ability to translate product capabilities into business benefits.
• Passion for how AI is reshaping HCM and the future of work.
• Strong organizational and time management skills; self-motivated and goal-oriented.
• Analytical mindset; comfortable working with data to drive insights and strategy.
• Able to operate in a fast-paced, changing environment with competing priorities.
• Valid passport with the ability to travel internationally as needed.
• People management experience is a plus
  
  

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About The Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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