Product Manager - Digital Advertising

Postmedia Network Inc.; Toronto; Hybride; CAD 75 000 - 90 000; Plein temps

Avantages offerts par ce poste

Health and dental benefits

Pension matching

Generous PTO

Fully remote (Canada)

Résumé du poste

Postmedia Network Inc. is seeking a Product Manager for Digital Advertising to support the Advertising team and monetize and optimize ad content and sites.

You will manage the digital ad product catalogue (display, video, newsletter, app, programmatic, etc.) and bring to market new ideas while improving performance. The role requires deep understanding of digital advertising, experience with ad platforms, and collaboration with cross-functional teams.

Qualifications

• 4-6 years in product and development management, digital media/ad operations.
• Post-secondary degree in business/advertising preferred.
• Experience with digital ad formats and platforms.
• Knowledge of Ad Manager 360 and other ad servers.
• Experience with Agile processes and analytics tools.

Responsabilités

• Develop and manage product roadmaps for digital ad products.
• Plan and launch new ad products and features and test performance.
• Collaborate with Advertising, Content, and Engineering to scope work and prioritize development tickets.
• Support platform migrations.
• Remain current on advertiser needs and market drivers to inform strategy.
• Present quarterly results and optimize performance across the digital advertising network.
• Contribute to strategic roadmap with cross-functional teams.

Connaissances

Product management

Digital advertising

Agile / Jira

Analytics

Communication

Formation

Bachelor’s degree in business/advertising

Outils

Google Ad Manager 360

JIRA

Looker

Tableau

BigQuery

Google Analytics

Description du poste

Product Manager - Digital Advertising

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON (Remote) or any Canadian market (must be eligible to work in Canada and must reside in Canada)

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

The Opportunity:

In your role as Product Manager, you will support the Advertising team and our initiatives to better monetize and optimize our ad content and sites in alignment with our business goals. You will get deep into the weeds when it comes to understanding your digital ad product catalogue (display, video, newsletter, app, programmatic, etc), bringing to market new ideas/ad formats that will attract advertisers as well as building on established tech to constantly improve performance. Having a background in and deep understanding of digital advertising is necessary for this role.

What you'll do:

Reporting to the Director, Product – Advertising Operations, and working with key business stakeholders, you will:

• Develop and manage your product road maps based on sound understanding of the digital market, competition, and user needs.
• Plan and launch new ad products and features, test performance and iterate to stay ahead of industry benchmarks.
• Attend grooming/sprint planning sessions with the Advertising, Content, and Engineering teams to scope and assign work, prioritize development tickets, and support technical teams in the QA/test process as it pertains to your products and the ad tech requirements.
• Support in leading a variety of platform migrations.
• Remain current on advertiser needs, market drivers, and our competition within the digital media landscape to gain key insights and help us plan for tomorrow, working closely with and aligning with cross-functional initiatives.
• Present results & quarterly benchmarks to all impacted stakeholders and lead conversations to identify best practices, issues, and make performance improvements across our digital advertising network.
• Continue to innovate and optimize products by participating in the overall strategic road map planning in collaboration with cross-functional stakeholders.

Who you are:

• 4-6 years in product and development management, digital media/ad operations is required.
• Post-secondary degree with business/advertising discipline preferred.
• Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics.
• Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms.
• Experience operating in Agile processes, JIRA, and sprint planning.
• Familiar with analytic tools (Looker, Tableau, BigQuery, Lighthouse, Google Analytics) and setting KPIs against projects, gathering metrics to inform strategy and product next-steps.
• Data-driven and results-oriented decision maker who strives to find solutions in collaboration with others.
• Effective communication & presentation skills with the ability to work with technical and non-technical stakeholders.
• Independently motivated and good team player.

Compensation:

Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

• Base Salary: $75,000-$90,000
• Health and dental benefits
• Pension matching
• Generous PTO
• Fully remote (must be eligible to work in Canada and must reside within Canada)

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis. Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.