Social Media Specialist

Postmedia; Toronto; Hybrid; CAD 40,000 - 45,000; Full time

Job summary

Postmedia in Toronto, ON (Remote) is seeking an Organic Social Media Coordinator/Specialist to join our growing team. You will create and publish content across Facebook, Instagram, Twitter, and LinkedIn, collaborating with clients and Sales teams in a fast-paced agency-style setting.

This entry-level role offers hands-on experience managing campaigns, analyzing performance, and growing clients’ social presence from a remote-first workplace, with opportunities for development.

Qualifications

• Experience creating content for Facebook, Instagram, Twitter and LinkedIn.
• Familiarity with scheduling tools such as SocialPilot or similar platforms.
• Strong written and verbal communication; French language is an asset.

Responsibilities

• Partner with Sales teams to understand client goals and campaign objectives.
• Create engaging organic social content tailored to platforms and audiences.
• Coordinate with clients to ensure content and messaging align with brand.
• Schedule and publish content using social media management platforms.
• Monitor campaign performance and identify opportunities for optimization.
• Share insights and results with clients and internal teams.
• Collaborate with Paid Social Coordinators to support integrated strategies.
• Stay current on social media trends and best practices.

Skills

Content creation

Social media management

Client collaboration

Canva

SocialPilot

Communication skills

French language (asset)

Tools

SocialPilot

Job description

Position: Social Media Specialist

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON (Remote) or any market in Canada (must reside in Canada and be eligible to work in Canada)

The Company:

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

Are you passionate about social media, content creation, and digital storytelling? Looking for an opportunity to build your career while working with a variety of brands and industries? Postmedia is seeking an Organic Social Media Coordinator/Specialist to join our growing team.

In this role, you'll help bring social strategies to life by creating and publishing content across platforms such as Facebook), Instagram, Twitter, and LinkedIn. You'll collaborate closely with clients, Sales teams, and Paid Social Specialists while gaining hands-on experience managing campaigns, analyzing performance, and helping clients grow their social presence.

This is an excellent opportunity for someone early in their career who is eager to learn, take ownership, and develop their expertise in social media marketing within a fast-paced agency-style environment.

What You'll Do:

• Partner with Sales teams to understand client goals and campaign objectives.
• Create engaging organic social content tailored to various platforms and audiences.
• Coordinate with clients to ensure content and messaging align with their brand and expectations.
• Schedule and publish content using social media management platforms.
• Monitor campaign performance and identify opportunities for optimization.
• Share insights and results with clients and internal teams.
• Collaborate with Paid Social Coordinators to support integrated social media strategies.
• Stay current on social media trends, platform updates, and best practices.

Who You Are:

• Experience creating content for platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Familiarity with social media scheduling tools such as SocialPilot or similar platforms.
• Strong verbal and written communication skills with an eye for detail and quality.French language skills are considered an asset.
• Confidence working with clients and collaborating across teams.
• Experience in Canva or similar content creation tools.
• A proactive, self-starter mindset and willingness to learn.
• Strong organizational skills with the ability to manage multiple projects at once.
• Comfort working in a fast-paced, remote-first environment; agency experience preferred.

Why Join Postmedia?

• Work with clients across a wide range of industries and brands.
• Gain exposure to both organic and paid social media strategies.
• Build valuable client-facing and digital marketing experience.
• Collaborate with experienced marketing, sales, and social media professionals.
• Enjoy the flexibility of a remote-first work environment with opportunities for growth and development.

Compensation:

Employment offerspresented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

Base Salary: $40,000-$45,000