Product Manager - Digital Advertising

Postmedia; Toronto; Remote; CAD 75,000 - 90,000; Full time

Benefits offered by this job

Health and dental benefits

Pension matching

Generous PTO

Fully remote

Job summary

Postmedia is seeking a Product Manager for Digital Advertising to drive monetization and optimization across ad formats and platforms. You will own the product catalog (display, video, newsletters, apps, programmatic) and bring new ideas to market.

You will work with Advertising Ops, Content, and Engineering to scope, launch, and optimize products, while tracking KPIs and market trends to stay ahead of the competition.

Qualifications

• 4-6 years in product and development management with digital media/ad operations experience.
• Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising—front-end and back-end.
• Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms.
• Experience operating in Agile processes, JIRA, and sprint planning.

Responsibilities

• Develop and manage product roadmaps based on market, competition, and user needs.
• Plan and launch new ad products/features, test performance, and iterate.
• Attend grooming/sprint planning with Advertising, Content, and Engineering teams to scope work.
• Support platform migrations and align with cross-functional initiatives.
• Present results and benchmarks to stakeholders and identify performance improvements.
• Contribute to strategic road map planning with cross-functional teams.

Skills

Digital advertising

Agile methodologies

Google Ad Manager

Analytics tools

Data-driven decisions

Communication skills

Team collaboration

JIRA

Education

Business/Advertising degree

Tools

Looker

Tableau

BigQuery

Lighthouse

Google Analytics

Job description

Position: Product Manager - Digital Advertising

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON (Remote) or any Canadian market

The Company: Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

In your role as Product Manager, you will support the Advertising team and our initiatives to better monetize and optimize our ad content and sites in alignment with our business goals. You will get deep into the weeds when it comes to understanding your digital ad product catalogue (display, video, newsletter, app, programmatic), etc), bringing to market new ideas/ad formats that will attract advertisers as well as building on established tech to constantly improve performance.

What you’ll do:

Reporting to the Director, Product – Advertising Operations, and working with key business stakeholders, you will:

• Develop and manage your product road maps based on sound understanding of the digital market, competition, and user needs.
• Plan and launch new ad products and features, test performance and iterate to stay ahead of industry benchmarks.
• Attend grooming/sprint planning sessions with the Advertising, Content, and Engineering teams to scope and assign work, prioritize development tickets, and support technical teams in the QA/test process as it pertains to your products and the ad tech requirements.
• Support in leading a variety of platform migrations.
• Remain current on advertiser needs, market drivers, and our competition within the digital media landscape to gain key insights and help us plan for tomorrow, working closely with and aligning with cross-functional initiatives.
• Present results & quarterly benchmarks to all impacted stakeholders and lead conversations to identify best practices, issues, and make performance improvements across our digital advertising network.
• Continue to innovate and optimize products by participating in the overall strategic road map planning in collaboration with cross-functional stakeholders.

Who you are:

• 4-6 years in product and development management, digital media/ad operations is required.
• Post-secondary degree with business/advertising discipline preferred.
• Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics.
• Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms.
• Experience operating in Agile processes, JIRA, and sprint planning.
• Familiar with analytic tools (Looker, Tableau, BigQuery, Lighthouse, Google Analytics) and setting KPIs against projects, gathering metrics to inform strategy and product next-steps.
• Data-driven and results-oriented decision maker who strives to find solutions in collaboration with others.
• Effective communication & presentation skills with the ability to work with technical and non-technical stakeholders.
• Independently motivated and good team player.

Compensation:

Employment offerspresented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

Base Salary: $75,000-$90,000 + health and dental benefits, pension matching, generous PTO, fully remote (must be eliegible to work in and must reside within Canada).