Performance Marketing Manager

NewAge Products Inc.; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Benefits offered by this job

Remote-first hybrid model

Benefits package

Job summary

NewAge Products is seeking a results-driven Paid Media Specialist to manage the portfolio brands' advertising across Google, Meta, Bing and retail platforms. You will own campaigns, testing, tracking, and work closely with cross-functional teams to drive growth. Reporting to the Sr.

Growth Manager, you will optimize budgets, manage bid strategies, and ensure alignment with conversion goals. This hybrid, remote-first role offers a competitive CAD salary and benefits, with opportunities to shape

Qualifications

• 4–6 years of hands-on digital marketing in paid media.
• Direct experience managing Google Ads and Meta accounts for at least 2 years.
• Strong analytics to set up media KPIs and measure performance.
• Deep knowledge of technology, digital marketing, and innovation.
• Excellent communication, proactive and collaborative work style.
• Experience with GA4, GTM, and CAPI integrations.

Responsibilities

• Own the paid media plan and channel mix for Portfolio Brands.
• Build, launch, and optimize campaigns across paid search, Shopping, display, video, and social.
• Manage bidding, audiences, ad trafficking, and account hygiene.
• Own testing roadmap with continuous A/B testing of ad copy and landing pages.
• Ensure campaigns meet defined conversion and efficiency objectives.

Skills

Paid media

Analytics

Communication skills

Goal-oriented

Collaborative team

Independent worker

Tools

Google Ads

Meta Ads

Microsoft Advertising

GA4

GTM

CAPI

Merchant Center

Product feeds

Job description

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

In this role, you will be responsible for paid media for the NewAge Products Portfolio Brands, which sit alongside our flagship NewAge Products brand and are run as separate accounts. Drawing on your expertise in paid media, you will create, implement, and optimize a mix of paid channels. As an individual contributor reporting to the Sr. Growth Manager, you will execute against and help achieve the growth goals for these brands.

Job Responsibilities:

Campaign Management & Optimization

• Own the paid media plan and channel mix for the Portfolio Brands
• Build, launch, and optimize campaigns across paid search, Shopping, display, video, and social platforms.
• Manage all aspects of campaign configuration and ongoing optimization, including bidding, audiences, ad trafficking, and account hygiene.
• Own the testing roadmap for the portfolio brands, including continuous A/B testing of ad copy, bid strategies, and landing pages.
• Ensure campaigns meet clearly defined conversion and efficiency objectives.

Budget & Spend Management

• Manage day-to-day budget pacing and allocation across portfolio brand accounts within the budgets set by the Sr. Growth Manager.
• Monitor spend against plan, flag variances early, and recommend reallocations across channels and brands based on performance.

Planning & Forecasting

• Support the annual and quarterly paid media planning process with channel recommendations, expected outcomes, and test proposals for each portfolio brand.
• Translate approved plans into campaign structures, budgets, and timelines

Tracking & Measurement

• Own conversion tracking and measurement for the portfolio brands, including GTM, pixel and CAPI setup, product feed health, and troubleshooting data discrepancies between platforms and GA4.
• Create and deliver clear analytics and reporting to track progress against goals and share insights with the Sr. Growth Manager.

Cross-Functional Collaboration

• Partner with the creative team by writing content briefs, drafting ad copy variations, and providing performance-based direction.
• Work with e-commerce, merchandising, and web teams on landing pages, promotions, and product feed requirements.
• Coordinate with platform representatives and any external partners to resolve issues and adopt new features.
• Troubleshoot, problem-solve, and find creative solutions as needed.
• Stay current on platform changes and industry best practices, and bring relevant opportunities to the team.

Qualifications Requirements:

• 4-6 years of hands-on digital marketing experience in paid media, including at least 2 years directly managing Google Ads and Meta accounts (not overseeing an agency).
• Strong quantitative ability and an advanced understanding of digital media analytics, including how to set up media analytics infrastructure to track KPIs.
• Understanding of past and current digital marketing and technology trends.
• Deep knowledge of, and passion for, technology, digital marketing, and innovation.
• Goal-oriented and self-motivated, with excellent communication skills and focus.
• Drive to deliver on and exceed performance goals.
• Proactive, collaborative, and results-driven work style.

THE IDEAL CANDIDATE WILL:

• Have in-depth, hands-on experience with Google Ads, Microsoft Ads (Bing), and Meta Ads (must have).
• Have experience working with GA4, Google Merchant Center, and product feeds.
• Have experience with GTM, event tracking, and CAPI integrations
• Be fluent in the main ad metrics and comfortable reporting on them.
• Have a strong analytical background.
• Be confident using AI tools (Claude, ChatGPT, etc.) for research, troubleshooting, and optimization.
• Have experience writing ad briefs and working with creative teams and/or agencies.
• Be hands‑on and pragmatic.
• Be detail‑oriented and highly organized, with a keen eye for consistency.
• Work effectively in a collaborative team environment, and independently when required.
• Show the ability and willingness to pick up new skills independently.
• Have ad management experience on social platforms such as X, Pinterest, and Reddit (nice to have).
• Have experience with retail ad platforms such as Criteo, Amazon Marketplace, and HD Advantage+ (nice to have).

NewAge offers :

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary range for this position, is estimated to be $80,000 to $110,000 annually (CAD) at the time of the posting.
• Benefits package.
• An opportunity within a growing, fast‑paced company, well established in its industry.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.