Product Manager Client Acquisition Strategy

National Bank of Canada; Montreal; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading bank seeks a Product Manager Client Acquisition Strategy to optimize customer journeys and drive performance. The role requires developing and implementing acquisition strategies aligned with business objectives, ensuring the achievement of growth targets. Candidates should possess strong analytical skills, a solid background in banking, and a commitment to enhancing the client experience. Join a dynamic team dedicated to making a positive impact on client acquisition through innovative strategies.

Benefits

Health and Wellness Program

Flexible Group Insurance

Generous Pension Plan

Employee Share Ownership Plan

Employee and Family Assistance Program

Preferential Banking Services

Opportunities for Community Initiatives

Telemedicine Service

Virtual Sleep Clinic

Qualifications

• 7-10 years relevant experience with Bachelor's degree, or 6-8 years with Master's.
• Experience in banking or financial services preferred.
• Proficiency in acquisition drivers and performance indicators.

Responsibilities

• Develop and execute the client acquisition strategy.
• Analyze and optimize existing client journeys.
• Monitor performance and act when needed.

Skills

Performance Management

Customer Acquisition Strategies

Stakeholder Management

Performance Analysis

Market Trends Analysis

Education

Bachelor's degree in a related field

Master's degree in a related field

Job description

Join to apply for the Product Manager Client Acquisition Strategy role at National Bank of Canada

Join to apply for the Product Manager Client Acquisition Strategy role at National Bank of Canada

A career as a Product Manager Client Acquisition Strategy in the Client Acquisition and Engagement Center at National Bank means taking on the responsibility for multichannel acquisition strategies through bank accounts and credit cards, optimizing various customer journeys, and driving overall performance.

Your strong skills in performance management, your experience in developing customer acquisition strategies, and your commitment to continuous improvement of the client experience will have a direct impact on the profitable growth of net core client acquisition and the achievement of the bank’s targets.

Your Role:

• Develop and execute the client acquisition strategy


• Analyze and optimize existing journeys and acquisition levers


• Continuously monitor performance and take swift action when needed


• Track and understand market trends, competitive movements, and customer expectations


• Act as the central point of contact for all core client acquisition initiatives

Your Team:

Within the Everyday Banking value chain, you’ll be part of a team of eight colleagues and report to the Leader of the Client Acquisition and Engagement Center. Our team stands out for its deep expertise in products, client engagement, and end-to-end experience—and above all, our genuine desire to make a difference.

We promote a variety of continuous learning opportunities to support your development, including on-the-job learning, training resources, and collaboration with colleagues from diverse backgrounds and areas of expertise.

Requirements:

• Ability to develop and execute acquisition strategies aligned with business objectives, ideally in the banking or financial services sector, mainly for bank accounts and credit cards
  
• Ability to identify, position and develop various business opportunities proficiency in acquisition drivers and performance indicators
  
• Solid experience in performance analysis, optimisation of client journeys and continuous improvement
  
• Skills in managing stakeholders and strategically influencing internal teams and external partners
  
• Knowledge of market trends client behaviours and acquisition best practises
  
• Solid knowledge of the credit card environment, an asset
  
• Bachelor's degree in a related field and 7 to 10 years of relevant experience OR master's degree in a related field and 6 to 8 years of relevant experience

Your benefits

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

* Health and wellness program, including many options
* Flexible group insurance
* Generous pension plan
* Employee Share Ownership Plan
* Employee and Family Assistance Program
* Preferential banking services
* Opportunities to get involved in community initiatives
* Telemedicine service
* Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first
We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us,and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

Come live your ambitions with us!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Banking

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