Product Manager Client Acquisition Strategy

Banque Nationale du Canada; Montreal; On-site; CAD 90,000 - 120,000; Full time

Job summary

Join a leading bank as a Product Manager in Client Acquisition Strategy, where you will enhance customer journeys and optimize acquisition strategies to boost profitability. Bring your expertise in performance management and customer engagement to drive impactful growth in the banking sector.

Benefits

Health and wellness program

Employee Share Ownership Plan

Employee and Family Assistance Program

Preferential banking services

Opportunities to get involved in community initiatives

Qualifications

• Experience in banking or financial services, ideally for bank accounts and credit cards.
• 7 to 10 years of relevant experience or 6 to 8 years with a Master's degree.

Responsibilities

• Develop and execute the client acquisition strategy.
• Analyze and optimize existing journeys and acquisition levers.
• Continuously monitor performance.

Skills

Performance analysis

Customer acquisition strategies

Stakeholder management

Market trend analysis

Optimization of client journeys

Education

Bachelor's degree in a related field

Master's degree in a related field

Job description

A career as a Product Manager Client Acquisition Strategy in the Client Acquisition and Engagement Center at National Bank means taking on the responsibility for multichannel acquisition strategies through bank accounts and credit cards, optimizing various customer journeys, and driving overall performance.

Your strong skills in performance management, your experience in developing customer acquisition strategies, and your commitment to continuous improvement of the client experience will have a direct impact on the profitable growth of net core client acquisition and the achievement of the bank’s targets.

Your Role :

• Develop and execute the client acquisition strategy
• Analyze and optimize existing journeys and acquisition levers
• Continuously monitor performance and take swift action when needed
• Track and understand market trends, competitive movements, and customer expectations
• Act as the central point of contact for all core client acquisition initiatives

Your Team :

Within the Everyday Banking value chain, you’ll be part of a team of eight colleagues and report to the Leader of the Client Acquisition and Engagement Center. Our team stands out for its deep expertise in products, client engagement, and end-to-end experience—and above all, our genuine desire to make a difference.

We promote a variety of continuous learning opportunities to support your development, including on-the-job learning, training resources, and collaboration with colleagues from diverse backgrounds and areas of expertise.

Requirements :

• Ability to develop and execute acquisition strategies aligned with business objectives, ideally in the banking or financial services sector, mainly for bank accounts and credit cards
• Ability to identify, position and develop various business opportunities proficiency in acquisition drivers and performance indicators
• Solid experience in performance analysis, optimisation of client journeys and continuous improvement
• Skills in managing stakeholders and strategically influencing internal teams and external partners
• Knowledge of market trends client behaviours and acquisition best practises
• Solid knowledge of the credit card environment, an asset
• Bachelor's degree in a related field and 7 to 10 years of relevant experience OR master's degree in a related field and 6 to 8 years of relevant experience

Languages : French

Skills

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Credit Cards Customer Acquisition Diversity & Inclusion Information Analysis Key Performance Indicators Product Strategy Shopper Marketing Stakeholder Management Teamwork Empathy Influence others Initiative Learning Agility Resiliency Rigor

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us,and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?

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Manager Strategy • Montreal, Montreal (administrative region), Canada