Product Manager, Supplier Advertising Footprint

Wayfair; Toronto; On-site; CAD 80,000 - 110,000; Full time

Benefits offered by this job

Paid Holidays

Health & Dental Benefits

Life Insurance

Employee Discount

Paid Time Off

Disability Protection

Job summary

Wayfair is seeking a product leader in Toronto to spearhead initiatives in advertising optimization. This hybrid position requires strategic partnerships with engineering and machine learning teams, and a focus on transforming business challenges into actionable product roadmaps.

Candidates should possess 3-5 years of experience in software product development, and a solid background in advertising technology is preferred. Strong communication and analytical skills are essential for driving impactful product decisions.

Qualifications

• 3-5 years building software products at scale with measurable impact.
• Experience with advertising technology platforms or e-commerce.
• Strong track record of partnership with engineering and applied science teams.
• Exceptional quantitative skills with actionable product insights.
• Proven ability to engage in technical conversations with engineers.
• Excellent communication skills tailored for diverse audiences.

Responsibilities

• Partner with teams to optimize advertising through product placements.
• Translate business problems into product requirements.
• Design A/B testing frameworks for testing features.
• Lead execution of sponsored product expansions.
• Contribute to long-term vision for sponsored placements.

Skills

Software development lifecycle

Advertising technology platforms

Quantitative skills

UI/UX design principles

Communication skills

Customer-centric mindset

Job description

In‑Office Policy

This is a hybrid role based in Toronto, Canada and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.

What You’ll Do

• Partner strategically with business, machine learning / applied science, and core engineering teams to identify and capitalize on opportunities to expand or optimize our advertising footprint through sponsored product placements, applying deep analytical rigor and leveraging advanced Machine Learning models to drive significant business impact.
• Translate complex business problems into clear, comprehensive product requirements, collaborating closely with cross‑functional and cross‑department teams (including ad ranking, platform, and advertiser experience teams). These requirements will include detailed technical specifications and data schemas to guide engineering efforts.
• Design and coordinate rigorous A/B testing frameworks and experimentation plans with stakeholder teams owning Wayfair’s website and recommendation algorithms. You will lead the execution of sponsored footprint expansions and optimizations, meticulously analyzing test results to inform iterative product development and data‑driven decisions.
• Act as a technical product leader within your dedicated engineering team, driving timely and smooth execution by actively participating in sprint rituals (grooming, planning, retrospective) and providing technical guidance and problem‑solving support to ensure high‑quality delivery.
• Drive successful go‑to‑market strategies for your products in partnership with internal or external stakeholders, ensuring seamless integration and adoption.
• Contribute to the longer‑term vision for sponsored placements, articulating how and when they should be used versus other ad or organic content types on the site. This will involve integrating insights from performance metrics, user behavioral data, and competitive analysis.
• Influence and shape the strategic direction for improving all aspects of the advertising program, including sophisticated candidate generation and ranking algorithms, with the goal of maximizing ads monetization outcomes for sponsored product placements while safeguarding customer experience.
• Build and maintain a robust product roadmap, constantly monitoring product success and measuring the impact of your features through advanced data analysis, KPI tracking, and experimentation frameworks.

Who You Are

• 3‑5 years building software products at scale with measurable impact, ideally across multiple platforms or workstreams, demonstrating a strong foundation in software development lifecycle and agile methodologies.
• Experience with advertising technology platforms or consumer‑facing e‑commerce experiences is highly preferred.
• A strong track record of effective partnership with engineering and machine learning / applied science teams, demonstrating a deep understanding of complex technical architectures, data pipelines, and algorithmic design in driving cross‑organizational initiatives and product launches.
• Exceptional quantitative skills with a track record of translating customer feedback or other complex data into actionable product insights, rapidly pressure‑testing hypotheses, and translating learnings into a validated product roadmap with high‑fidelity requirements.
• Demonstrated proficiency in agentic‑enabled workflows to accelerate and evolve the product discovery lifecycle.
• Solid understanding of UI/UX design principles and best practices for a front‑end eCommerce experience, with the ability to articulate user flows, wireframes, and collaborate effectively with design teams to create intuitive and effective interfaces.
• Proven ability to engage deeply in highly technical conversations with both software engineers and machine learning scientists, understanding architectural tradeoffs, data models, API design, and machine learning model development and iteration.
• Excellent communication skills, with the ability to distill complex technical nuances into clear, concise "so‑what" statements and tailor your message effectively to diverse audiences (cross‑functional stakeholders, senior leadership, etc.).
• A customer‑centric mindset and intuition, with the ability to balance customer value between both sides of a two‑sided marketplace (supplier advertisers and Wayfair customers).
• Ability to work with and influence partner teams (Senior Manager +) across various functional areas, leveraging technical credibility and strong communication.

Benefits

• Time Off
  • Paid Holidays
  • Paid Time Off (PTO)
  • Paid Sick Days
• Health & Wellness
  • Health & Dental Benefits
  • Life Insurance
  • Disability Protection (Short Term & Long Term Disability)
  • Global Wellbeing: Gym/Fitness discounts (Global ClassPass)
  • Mental Health Support (Global Mental Health, Global Wayhealthy Recordings)
  • Caregiver Services
• Financial Growth & Security
  • RRSP (Registered Retirement Savings Plan)
  • Tuition Reimbursement
• Family Support
  • Parental Leave Top‑Up Program
  • Global Surrogacy & Adoption Policy
• Professional Development & Recognition
  • Rewards & Recognition
  • Global Employee Anniversary Awards
  • Paid Volunteer Work
• Unique Perks
  • Employee Discount
  • Global Pod Outings
• Work/Life Balance
  • Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments

Equal Opportunity Employer

We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Disability Accommodation Statement

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.