Product Manager, Media Platform

Wayfair; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

Wayfair is seeking a seasoned Product Manager for its Media Platform in Toronto. You will translate internal workflows into scalable platform capabilities, collaborate with Engineering and Experience Design, and drive a roadmap from discovery to launch.

You will work with internal partners to improve asset reuse, governance, and data-driven decisions while ensuring successful adoption across teams in a hybrid setting.

Qualifications

• 5+ years of experience in product management or a closely related product, technology, operations, or strategy role.
• Experience building or managing platform products, internal tools, or shared services used by multiple teams.
• AI-fluent mindset and ability to use AI to accelerate discovery, analysis, and execution.
• Strong ability to translate customer needs into reusable platform capabilities.
• Bachelor's degree or equivalent practical experience in Business, Engineering, CS, or related field.

Responsibilities

• Understand the needs, workflows, and pain points of internal teams that create, manage, govern, and consume customer-facing media.
• Define and prioritize reusable platform capabilities that create leverage across Wayfair.
• Translate ambiguous problems into clear product plans, requirements, user stories, workflows, and acceptance criteria for Engineering and Experience Design teams.
• Partner with Engineering on platform capabilities across APIs, interfaces, bulk operations, integrations, and tooling.
• Develop and maintain a roadmap for the product area, sequencing near-term and longer-term improvements.
• Lead product delivery from discovery through launch, adoption, and iteration.
• Define and monitor product success metrics such as adoption, workflow efficiency, asset reuse, and quality.
• Use qualitative feedback and data to validate assumptions and guide prioritization.

Skills

Product management

Platform products

AI-native mindset

Cross-functional collaboration

Data-informed decisions

Education

Bachelor's degree or equivalent

Job description

This is a hybrid role based in our Toronto, ON office. Candidates must be able to work on-site Tuesday through Thursday, with Mondays and Fridays remote. The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair's total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

About Wayfair

Wayfair is one of the world's largest online destinations for the home. Through technology and innovation, we make it possible for millions of customers to find exactly what they need for their homes. Our teams combine creative problem solving, data, and industry-leading technology to build experiences that are useful, scalable, and measurable.

Who We Are

Wayfair's Media Platform is the central platform used across the company to manage the customer-facing media that powers our shopping experience. The platform supports the creation, storage, organization, governance, enrichment, association, and distribution of imagery, video, documents, and other rich media across customer experiences and business workflows.

What You'll Do

• Understand the needs, workflows, and pain points of internal teams that create, manage, govern, and consume customer-facing media.
• Define and prioritize reusable platform capabilities that create leverage across Wayfair, balancing immediate team needs with solutions that can scale to additional users, workflows, and channels.
• Translate ambiguous problems into clear product plans, requirements, user stories, workflows, and acceptance criteria that enable Engineering and Experience Design partners to move quickly.
• Partner with Engineering on platform capabilities across APIs, user interfaces, bulk operations, integrations, automation, and operational tooling.
• Help establish intuitive self-service experiences and sensible governance so internal teams can accomplish more without manual, one-off support.
• Improve the quality, consistency, discoverability, and reuse of media assets across the customer-facing ecosystem.
• Collaborate with partner teams to define common patterns, shared data needs, and scalable workflows rather than duplicating capabilities across individual teams.
• Develop and maintain a roadmap for your product area, sequencing near-term delivery alongside longer-term platform improvements.
• Lead product delivery from discovery and requirements through development, testing, launch, adoption, and iteration.
• Partner with stakeholders to prepare teams for launches, drive adoption, gather feedback, and identify opportunities for continuous improvement.
• Define and monitor product success metrics such as adoption, workflow efficiency, asset reuse, media quality, reliability, and support volume.
• Use qualitative feedback, quantitative analysis, and self-serve data to validate assumptions, make prioritization decisions, and measure the impact of your work.

We Are A Match Because You Have

• Have 5+ years of experience in product management or a closely related product, technology, operations, or strategy role.
• Have built or managed platform products, internal tools, workflow systems, or shared services used by multiple teams.
• Enjoy solving platform problems where the customer is an internal team and success comes from creating reusable capabilities that scale beyond a single use case.
• Can demonstrate experience turning fragmented or manual processes into simpler, more scalable experiences through self-service, automation, better workflows, or shared infrastructure.
• Are comfortable working with technical teams on APIs, integrations, data models, system workflows, and platform trade-offs.
• Have experience with content management, digital asset management, catalog, merchandising, creative operations, or another domain involving high-volume media or structured content; this is a plus.
• Are skilled at breaking down complex problems, identifying the most important decisions, and creating clarity for cross-functional partners.
• Are data-informed and able to use metrics, analysis, and user feedback to guide product decisions and evaluate outcomes.
• Communicate clearly with Engineering, Experience Design, Analytics, business partners, and senior stakeholders across a complex organization.
• Are AI-fluent and AI-native in your ways of working, using AI thoughtfully to accelerate discovery, analysis, documentation, prototyping, and execution while creating greater leverage for yourself and your team.
• Take ownership, follow through on commitments, and operate effectively in a fast-paced, collaborative environment.
• Are excited to learn deeply about a complex platform ecosystem and improve it over time.
• Hold a bachelor's degree in Business, Engineering, Computer Science, or a related field, or have equivalent practical experience.

Why You'll Love Wayfair

You will join a collaborative, global technology organization where product managers work closely with Engineering, Experience Design, Analytics, and business partners to solve meaningful customer and operational problems. This role offers the opportunity to shape a foundational platform, create leverage for teams across Wayfair, and see your work improve experiences at significant scale. Wayfair is proud to be an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive environment where everyone can do their best work.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].