Product, Brand and Growth Marketing Manager - 12 Month Contract

Arterra Wines Canada; Mississauga; On-site; CAD 89,000 - 116,000; Full time

Job summary

A leading company in the wine industry, Arterra Wines Canada, is seeking a data-driven Growth and Brand Marketing Manager. This role, on a 12-month contract, will focus on enhancing online marketing programs, driving customer acquisition, and managing digital campaigns across multiple platforms.

Benefits

Competitive salary

Commitment to Corporate Social Responsibility

Opportunity to learn about wine

Qualifications

• Experience in digital strategy and performance marketing.
• Strong analytical skills with a focus on data-driven decisions.
• Ability to manage marketing budgets and optimize campaigns.

Responsibilities

• Lead digital marketing programs for customer acquisition and brand visibility.
• Manage media budgets and KPIs for digital performance.
• Develop content strategies and oversee seasonal campaigns.

Skills

Digital Marketing

Brand Management

Analytics

Customer Engagement

SEO

Tools

Google Analytics

Salesforce Marketing Cloud

Meta

Job description

Job Description:

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

We are seeking a data-driven and brand-savvy Growth and Brand Marketing Manager to lead the strategic development, execution, and optimization of our online marketing programs. This role is responsible for driving customer acquisition, brand visibility, and conversion performance across digital DTC channels including e-commerce, Wine clubs and marketplace partners such as Uber, DoorDash etc. The ideal candidate blends analytical rigor with creative vision to accelerate brand growth in a competitive digital landscape. This will be a 12-month contract.

The Role:

Digital Strategy & Product Management

• Own and evolve the digital marketing calendar for Wine Rack and Great Estates websites and eCommerce platforms.

• Collaborate with internal partners to optimize UX, SEO, and conversion rates.

Performance & Growth Marketing

• Lead omni-channel digital campaigns to drive customer acquisition and retention.

• Set and monitor KPIs for digital performance, ensuring alignment with business goals.

• Manage and optimize media budgets to maximize ROI across campaigns and channels.

Brand & Content Strategy

• Partner with the Marketing Communications team to ensure brand consistency across all digital touchpoints.

• Develop content strategies that support storytelling, product discovery, and community engagement.

• Oversee seasonal campaign launches and key promotional initiatives, ensuring they align with brand positioning and customer insights.

CRM, Loyalty & Customer Experience

• Manage email marketing calendars and programs for both brands.

• Drive loyalty program engagement and personalization strategies to enhance customer lifetime value.

• Champion the voice of the customer through data-driven insights and continuous feedback loops.

Marketplace Partnerships (DoorDash, Uber Eats, Instacart, SkipTheDishes)

• Develop and execute digital marketing strategies & campaigns tailored to third-party marketplace platforms to drive sales, visibility, and customer engagement for Wine Rack products.

• Manage relationships with key marketplace partners, serving as the primary point of contact for promotional planning, campaign execution, and performance reviews.

• Analyze campaign performance to identify insights and opportunities for growth

Analytics & Reporting

• Analyze campaign and promotional performance across channels using tools such as Google Analytics, Meta and Salesforce Marketing Cloud.

• Translate insights into actionable strategies to improve user experience, conversion rates, and customer engagement.

What We Offer:

• Competitive salary

• An organization that cares about Corporate Social Responsibility

• An opportunity to learn about the world of wine

COMPENSATION:Budgeted Range – ($89,028.00 - $115,213.00)

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.