Marketing Manager - 12 month contract

EnsembleIQ; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in business intelligence is seeking a contract Marketing Manager to drive integrated marketing programs for Canadian B2B brands in healthcare. This role involves collaboration with various teams to enhance brand presence and optimize marketing strategies. Ideal candidates will have extensive B2B marketing experience, strong copywriting skills, and proficiency in design tools. Join a dynamic team committed to growth and innovation in the healthcare sector.

Qualifications

• 5+ years of B2B marketing experience, including event or webinar, and sales marketing experience with healthcare markets preferred.
• Proficiency in French is an asset.

Responsibilities

• Support marketing strategy for EnsembleIQ’s Healthcare Group’s media and events.
• Develop, execute, and manage marketing campaigns for B2B events and awards.
• Collaborate with internal stakeholders for timely execution of key marketing projects.

Skills

B2B

Copywriting

Design

Campaign Analysis

Curious & Creative

Collaborative & Good Communicator

Results-focused

Process-driven & Organized

Adaptable

Education

Bachelor’s degree in marketing

Tools

Marketo

Canva

Adobe Suite

Google Sheets

Hootsuite

Buffer

Swoogo

LinkedIn Ads

Google Ads

Job description

This is a remote role 4 days per week and one day per week at our Toronto office at Yonge and Eglinton.

About Us: Honored as the Best Company for Career Growth, Best Leadership Teams, and Canada's Best Employers For Recent Graduates by Comparably, EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities. Learn more at ensembleiq.com.

About the Role: The contract Marketing Manager, in alignment with the SVP Healthcare Canada, and with guidance from the Senior Director of Marketing, will be responsible for the overall development and execution of integrated marketing programs for a portfolio of Canadian B2B brands and events serving the healthcare markets to drive growth in media audience, event attendees, and advertiser/sponsorship leads. You will work with some of the preeminent brands in the industry such as Pharmacy Practice + Business, Profession Sante, Québec Pharmacie, The Medical Post, Pharmacy U, and any other relevant industry awards programs.

Key Responsibilities:

• Support the overall marketing strategy for the EnsembleIQ’s Healthcare Group’s media and events, to ensure fulfillment of event, sales, and brand marketing objectives via a variety of marketing channels.

• Closely partner with the Marketing Coordinator and Event Registration Specialist for marketing execution support of campaigns, initiatives and events.

• Event & Award Marketing: Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian healthcare market—driving interest, registration, attendance, nominations, and sponsorship leads throughout the event & award cycles; Working closely with the brand team and with Event Operations.

• Sales Marketing: Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated. Contribute to campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects—creating demand, nurturing interest, and generating qualified leads to increase the overall sales pipeline.

• Brand Marketing: Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio—elevating the brands within the industry.

• Marketing Analysis & Reporting: Measure, track and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth.

• Team Coordination: Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects that span multiple brands and teams, including Editorial and Audience Development.

Check out what it's like to work at EnsembleIQ. https://www.comparably.com/companies/ensembleiq

EnsembleIQ is an equal opportunity employer and committed to diversity and inclusion. We provide accommodations at all stages through recruitment and employment in accordance with Human Rights and accommodation legislation upon request.

• 5+ years of B2B marketing experience, including event or webinar, and sales marketing experience with healthcare markets preferred

• Bachelor’s degree in marketing or equivalent experience

• Proficiency in French is an asset

• 5% business travel to events, as required

• Technical Proficiency

  • Copywriting: Strong marketing copywriting skills with attention to detail. Writing a marketing email, social posts, and sales collateral.

  • Design: A good eye for design and the ability to create visually engaging content.

  • Campaign Analysis: Skilled at measurement, tracking, and analysis of the performance of campaigns (A/B testing, benchmarketing, etc.). Comfortable using Google Sheets to manage data.

• Software Experience

  • Marketing Automation Tool: Experience with marketing data and ESPs, preferably Marketo

  • Design Tool: Experience with Canva or Adobe Suite is required.

  • Proficiency in event and marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Adsis a perk.

• Soft Skills

  • Curious & Creative: You like to learn new things, delve into problems, and recommend & test solutions.

  • Collaborative & Good Communicator: You like to work with people. You listen to their needs and can successfully secure buy-in for initiatives. Clear and effective communication, especially through presentations, both written and verbal is a must.

  • Results-focused: Proactive and focused on continuous improvement.

  • Process-driven & Organized: High attention to detail with the ability to manage multiple competing deadlines at a time. Excellent prioritization and organizational skills are required.

  • Adaptable: Ability to work independently, collaboratively, and efficiently in a fast-paced matrixed environment

EnsembleIQ is an equal opportunity employer and committed to diversity and inclusion. We provide accommodations at all stages of recruitment and employment in accordance with Human Rights and accommodation legislation upon request.