Product Advisor - The BMW Store

OpenRoad Auto Group Limited; Vancouver; On-site; CAD 40,000 - 90,000; Full time

Job summary

OpenRoad Auto Group Limited is seeking a Product Advisor for The BMW Store in Vancouver. This full-time role emphasizes helping customers select the right vehicles, delivering exceptional service, and driving sales through product knowledge and relationship building.

You’ll work with multiple OEM brands, require a BC driver’s license, and participate in ongoing training while earning commission-based compensation.

Qualifications

• Good interpersonal and professional communication with all levels.
• Ability to work effectively across the organization.
• Proficient computer skills (internet & MS Office) and record-keeping.
• Negotiation skills with sound decision-making.

Responsibilities

• Provide exceptional customer service by identifying vehicle needs.
• Promote new business and expand customer base through referrals.
• Sell new and pre-owned vehicles and demonstrate features (including test drives).
• Stay updated on product features, specs, pricing, and options.
• Deliver vehicles and explain operating features, warranty, and paperwork.

Skills

Interpersonal skills

Communication

MS Office

Negotiation skills

VSA MDC License

BC Driver’s License

Tools

MS Office

Job description

DRIVING POSSIBILITIES

Position: Product Advisor Employment Status: Full-Time Dealership: The BMW Store Department: Sales

Compensation: Commission Based

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

A Career at OpenRoad Means You’ll Enjoy:

• Opportunity to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Ram, Rolls-Royce, Subaru, Toyota, Volkswagen
• Exclusive perks and benefits, including a Discounted Vehicle Purchasing Program, RRSP matching, and referral bonuses
• Comprehensive extended health and dental plan (applicable for full-time positions only)
• Strong focus on training, development, and internal promotion opportunities
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Be part of a culture that celebrates you through employee recognition programs and engagement events

ROLE & RESPONSIBILITIES:

• Provide exceptional customer service by determining each prospective client’s vehicle needs by asking questions and listening.
• Promote new business and contribute to the company’s customer base by seeking new customers through prospecting and referral networks.
• Selling new and pre-owned vehicles, and Demonstrating vehicles (including test drives).
• Understand the terminology of the automobile business and keep abreast of technological changes in all products/inventory.
• Be thoroughly familiar with all products, including features, specifications, prices, colors, options, and standard equipment. Participate in any and all product training available.
• Use closing techniques effectively; ask for help from management with closing when necessary. Be profit-minded when closing.
• Deliver new and pre-owned vehicles to customers, and ensure the customer understands the vehicle’s operating features, warranty, and paperwork, to help ensure OpenRoad lays the foundation for customer loyalty.
• Introduce customers to Service Department personnel to emphasize to customers the quality and efficiency of the dealership’s service operations.
• Set goals for each month’s productivity; plan and organize how to reach those objectives.
• Follow all dealership processes and procedures to ensure an excellent Customer Satisfaction Index rating on sales, delivery, and follow-up.
• Attend department meetings as required.
• Suitable candidates must have the experience, drive, and proven success selling pre-owned vehicles as well
• Follow company safety policies and practices, and immediately, report any and all accidents to a Manager/Supervisor.
• This position will be expected to perform other duties as assigned by management.
• OpenRoad reserves the right to modify this job description as business needs require.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Good interpersonal skills; aility to communicate with others and to assimilate and understand information while maintaining a great deal of professionalism.
• The ability to work effectively with all levels of the organization.
• Strong computer skills (internet & MS Office), with the ability to maintain records using a computerized system.
• Effective negotiation skills, with the ability to make sound decisions in a manner consistent with the essential job functions.
• A Current VSA MDC License.
• A valid British Columbia Driver’s License with a good driving record.

Internal Candidates:

To be considered, please complete and submit the Internal Endorsement Form available on SharePoint. Please ensure all required information is provided, as incomplete submissions may delay the application process

Grow Your Career at OpenRoad!

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.