Platform Specialist

Fuse Marketing Group Inc; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Fuse Marketing Group Inc seeks a digital media platform specialist to enhance their media brand. The role involves setting up and optimizing campaigns, leveraging digital channels for performance, and requires strong analytical and communication skills. Ideal candidates will at least have 2 years of agency experience and a proactive, collaborative mindset.

Qualifications

• 2+ years of digital media experience in an agency/client setting.
• Proficient in paid digital media channels and self-serve platforms.
• Strong expertise in analytics and performance-oriented campaigns.

Responsibilities

• Act as the agency’s platform specialist and build the FUSE Create Media brand.
• Set up platforms and optimize digital campaigns for performance.
• Pull and analyze reports to derive actionable insights.

Skills

Analytical Mind

Problem Solving

Multi-tasking

Strategic Thinking

Communication Skills

Quantitative Skills

Tools

Google Ads

Google Analytics

Facebook Business Manager

LinkedIn Ads

Excel

Job description

We’ve built a collective of people and talent to do one thing; Turn Heads. For us, that means creating work that gets noticed and brands that get adored. And for 19 years, we’ve had an overwhelming urge to do that. To build an independent, full-service creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay a foundation for the work and a path for our clients, and in the process, change perceptions, change behaviour, and change the rules.

What does independence mean for you? It means your life, career, and growth won’t be dictated by the vagaries of New York or account shifts in Kuala Lumpur. Your contributions will be seen, noted, and celebrated by the hands-on ownership right here. And it means we can make the decisions that matter to you, with you.

That independence allows us to adapt, adopt, and never think a certain way but rather, any way. And at the heart of every idea, campaign, or experience we create, is always the drive to Turn Heads.

If anything you just read resonates, drop us a line, we’ll find a place for you.

RESPONSIBILITIES

• Act as the agency’s platform specialist
• Work with the Media team to build the FUSE Create Media brand. Help grow the media business and agency business overall
• Platform set-up, including programmatic & paid social across various platforms.
• Creative set-up, including upload & QA.
• Tracking set-up, creating pixels & implementing necessary tags / triggers in GTM
• Review landing page(s) to evaluate user journey, suggest tracking points & locate red flags.
• Find & suggest optimization opportunities to achieve the best possible performance.
• Pull weekly Excel reports & generate end-of-campaign reports using our Custom Dashboards as well as PowerPoint, pulling actionable insights from the data.
• Assistance with research, proposals and pitches for new business development as necessary
• Help with agency needs as they arise, regardless of whether or not they fall directly within your job function
• Leave your ego at the door, wear many hats, and chip-in where you can…
• Other duties as assigned

QUALIFICATIONS

• 2+ years of previous digital media experience in an agency (preferably) and / or client setting
• Must be well versed in paid digital media channels including display, social and search, and able to run self-serve platforms.
• Problem solver with an analytical mind, accustomed to multi-tasking under pressure.
• Experience with analytics, paid search, display, retargeting, social media channels, programmatic media buying, marketing automation, e-commerce, landing pages, conversion optimization and everything else related to exceptional performance-oriented digital campaigns
• Demonstrate strong proficiency with industry specific systems and tools, including, but not limited to Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, Programmatic ad buying platforms. Experience in other social platforms such as Snapchat or Tik Tok is an asset
• DSP experience. And Google certifications are an asset, as is knowledge of Google Analytics.
• An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering and positive attitude
• Deep skills in marketing campaign development and leveraging data and analytics to improve results and increase ROI
• Demonstrate sharp strategic thinking and effective problem-solving skills
• Excellent written and verbal communication skills
• Ability to think independently, quickly while maintaining FUSE’s values at all times
• Have an entrepreneurial mindset and a collaborative spirit.
• Ability to wear multiple hats, multitask and be a service-oriented leader
• Exceptional quantitative skills, including strong analytical abilities and math proficiency. Expertise in Excel is required including formulas, pivot tables, trending charts and template building.

FUSE Create is an equal opportunity employer. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

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