Platform Optimisation Manager

Roman Health Pharmacy LLC; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Creative Optimisation Manager to enhance user engagement and drive conversions across various digital platforms. This role involves crafting compelling ad content and executing data-driven strategies to optimize performance in paid and organic channels. You will collaborate with a talented creative team, leveraging insights from A/B testing and market trends to refine campaigns. The company fosters a human-first culture that values diversity and inclusion, offering generous benefits and a supportive work environment. If you're passionate about digital marketing and ready to make a significant impact, this opportunity is for you.

Benefits

Generous paid leave

Health insurance

Dental reimbursement

Vision allowances

Healthcare spending account

Fertility support

Wellbeing programs

Flexible working

Career development

Employee Share Plan

Qualifications

• 3+ years of experience in Digital Marketing.
• Strong analytical skills to translate data into insights.

Responsibilities

• Develop and execute creative optimisation strategies.
• Analyse A/B test data to make data-driven recommendations.

Skills

Digital Marketing

Data Analysis

Ad Creative Development

Verbal Communication

Written Communication

Tools

Meta Ads

LinkedIn Ads

Google Display Network

YouTube Ads

TikTok Ads

Job description

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

Creative optimisation is one of our most important levers to drive acquisition efficiency for both Paid and Organic channels. As a Creative Optimisation Manager at Xero, your role will involve analysing data, identifying trends, and creating personalised and engaging ad content. You will drive the global creative optimisation agenda for our Performance Marketing team by combining landing page and creative optimisation into a unified strategy and you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions.

What you'll do:

• Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
• Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
• Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
• Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
• Stay up-to-date with industry trends and emerging ad creative best practices

What you'll bring with you:

• 3+ years experience working in/across the Digital Marketing space
• Direct testing & platform performance experience
• Experience working in a digital and/or creative agency
• Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
• Deep expertise in ad creative of all formats
• Strong analytical skills with the ability to translate data to insights
• Excellent verbal and written communication skills

Why Xero?

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond, and that includes our candidates. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience, but you could be just the right person for this role. If you are excited about working at Xero, but your past experience doesn't align perfectly, we encourage you to apply anyway.

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance and dental reimbursement with vision allowances, a healthcare spending account, fertility and family forming financial support, wellbeing and sports programmes, employee resource groups, 26 weeks of parental leave for primary caregivers, an Employee Share Plan, beautiful offices with shared meals, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.