Buyer, Search

dentsuaegis; Toronto; On-site; CAD 50,000 - 57,000; Full time

Job summary

Dentsu in Toronto is seeking a Search Buyer to support paid search and social programs for major clients. You will manage end-to-end campaigns, from strategy and setup to optimization, reporting and billing.

The role emphasizes Performance Media and Account Management, with opportunities to develop insights, manage budgets, and collaborate with cross-functional teams across digital platforms. A 2+ year background in digital media is preferred.

Qualifications

• Post-secondary degree or diploma in a related field.
• 2+ years of media planning/buying experience focused on digital channels.
• Knowledge of media planning and buying tools.
• Strong MS Office skills: Excel/Outlook/PowerPoint.
• Ability to collaborate with cross-functional teams.
• Aptitude for prioritizing multiple deliverables.
• Understanding of how Paid Search interacts with Display/Video/Display.

Responsibilities

• Execute Search campaign strategies and optimize performance.
• Provide strategic recommendations to drive client objectives.
• Manage pacing and budgets for campaigns.
• Create and deliver campaign overview reports in a timely manner.
• Build client relationships and ensure quality delivery across teams.
• Stay updated on industry trends and new features.

Skills

Media planning

Media buying

Google Analytics

Google Ads

Bing Ads

Cross-functional teamwork

Budget management

Campaign optimization

Strategic recommendations

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

Tools

Media planning tools

Excel

PowerPoint

MS Office

Job description

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Search Buyer supports clients in delivering best in class digital strategies and performance driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager, the Search Buyer manages paid search and social programs for major clients plus supporting other teams as necessary. The role includes management of Search and Social evergreen campaigns, plus recurring promotional campaigns throughout the year. The Search Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting and billing. The opportunity requires dedication, motivation and the desire to hit the ground running and build a strong performance media program.

Performance Media

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations
• Make credible strategic recommendations that drive clients' business objectives, and identify and resolve problems in a client-centric environment
• Provide accountability for pacing and managing account budgets
• Providing regular input of ideas for best practices and adoption of new features or processes
• Helping to create and deliver campaign overview reports in a timely fashion
• Proactively find new ways to build the client's business and grow the account
• Master and maintain knowledge of client's business, competition, and latest industry news and trends
• Continually learn and enhance skills related to performance media methodologies and platforms

Account Management:

• Supports media team in management of client digital media - delivering key data / budgets / details as needed
• Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
• Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research:

• Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
• Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
• Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels - Search, Social, Display and Programmatic.
• Knowledge and hands-on experience with media planning and buying tools
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
• Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Additional information

The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the