Search Buyer

dentsuaegis; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu is seeking a Digital Performance/Account Management professional to drive media campaigns across Search, Social, Display, and Programmatic. You will support budgeting, reporting, and strategic optimization to meet client goals.

Ideal candidates have 2+ years in media planning/buying, strong MS Office skills, and the ability to work cross-functionally with multiple stakeholders.

Qualifications

• Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing or related field.
• 2+ years of media planning/buying experience on digital channels.
• Knowledge of media planning/buying tools and MS Office.

Responsibilities

• Execute search campaign strategies and analyze performance for optimization.
• Provide strategic recommendations to drive clients' business objectives and resolve problems.
• Manage campaign pacing and client budgets; ensure timely invoicing and reporting.

Skills

Cross-functional teamwork

Prioritization

Communication & presenting

Paid Search/SEM knowledge

Analytic thinking

Education

Post-secondary degree or diploma in Media/Advertising/Marketing/Business

Tools

MS Office

Adobe Analytics

Google Analytics

Google Ads (AdWords)

Bing Ads

Job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Performance Media

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations
• Make credible strategic recommendations that drive clients' business objectives, and identify and resolve problems in a client-centric environment
• Provide accountability for pacing and managing account budgets
• Providing regular input of ideas for best practices and adoption of new features or processes
• Helping to create and deliver campaign overview reports in a timely fashion
• Proactively find new ways to build the client's business and grow the account
• Master and maintain knowledge of client's business, competition, and latest industry news and trends
• Continually learn and enhance skills related to performance media methodologies and platforms

Account Management:

• Supports media team in management of client digital media - delivering key data / budgets / details as needed
• Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
• Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research:

• Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
• Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
• Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels - Search, Social, Display and Programmatic.
• Retail DTC (Direct-to-Consumer) client and US market experience a plus
• Knowledge and hands-on experience with media planning and buying tools
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
• Adobe analytics, Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N]

The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure:

[ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.