Performance Marketing Manager - Forecasting & Market Intel

Scopely; British Columbia; Hybrid; CAD 80,000 - 115,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement benefits

Pet insurance

Paid holidays

Scopely free days

Unlimited paid time off

Job summary

Scopely is seeking a Performance Marketing Manager, Forecasting & Market Intelligence to join the Canada team on a remote basis. The role sits at the intersection of forecasting, market intelligence, and performance marketing, supporting Slate titles through planning, testing, and global launch stages.

You will build analytical foundations for UA forecasts, develop benchmark sets, and track market signals to inform strategic decisions.

Qualifications

• Strong experience in performance marketing, growth, or analytics, preferably within mobile games or consumer digital businesses.
• Strong Excel/Google Sheets skills, including building and auditing analytical models and forecast frameworks.
• Ability to turn incomplete or ambiguous information into structured assumptions and actionable recommendations.
• Excellent communication of analytical findings to both technical and non-technical stakeholders.
• Experience with multiple data sources including internal performance data and market intelligence tools.

Responsibilities

• Develop first-pass performance marketing forecasts for upcoming Slate titles, including install curves, geo-tier views, channel assumptions, and launch phasing.
• Build and maintain relevant comparable game-peer sets based on genre, monetization, platform, geo mix, audience, and launch strategy.
• Develop and maintain dCPI benchmarks and degradation curves using historical performance and external market signals.
• Support organic forecasting by modeling baseline organic demand, paid lift, launch IP halo, and organic-to-paid ratios.
• Build sensitivity analyses to clarify the impact of key assumptions and the range of outcomes.
• Track competitor UA investment, creative trends, app-store movement, and regional signals across relevant games.
• Produce recurring market-intelligence readouts identifying meaningful market changes and implications for Slate titles.
• Incorporate learnings from market research and pre-launch signals into forecast assumptions.

Skills

Performance marketing

Forecasting

Market intelligence

Data analysis

Excel / Sheets

Cross-functional

Communication

Remote work

Education

Bachelor's degree

Tools

Sensor Tower

Looker

Appsflyer

Data.ai

Job description

Scopely is seeking a Performance Marketing Manager, Forecasting & Market Intelligence to join the Canada team on a remote basis. The role sits at the intersection of forecasting, market intelligence, and performance marketing, supporting Slate titles through planning, testing, and global launch stages.

You will build analytical foundations for UA forecasts, develop benchmark sets, and track market signals to inform strategic decisions.