Performance Marketing Specialist

DIJGTAL; Vancouver; Remoto; CAD 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

MacBook

Accessories

DIJGTAL goodies

Descrizione del lavoro

DIJGTAL is seeking a results-driven paid media specialist to manage campaigns for diverse clients. You’ll optimize across Meta, Google, LinkedIn, TikTok and more, set up tags, and report insights to stakeholders.

A strong focus on ROI, experimentation, and cross-team collaboration is essential for success. You’ll drive growth through data-driven decision making, maintain budgets, and contribute to content and creative optimizations while staying ahead of industry trends.

Competenze

• Experience managing paid media campaigns across multiple channels.
• Hands-on experience with performance marketing platforms and analytics.
• Ability to optimize campaigns and communicate insights clearly.

Mansioni

• Manage paid media campaigns across clients and industries.
• Create campaigns on Meta, Google, LinkedIn, TikTok, Stack Adapt, etc.
• Drive acquisition through optimization and budget pacing.
• Set up website pixels and test conversions to track performance.
• Report performance and provide insights and recommendations.
• Collaborate with teams and keep stakeholders informed.
• Proactively identify opportunities to scale growth and improve ROI.
• Plan and execute paid media strategies aligned with marketing goals.

Conoscenze

Paid media management

Campaign optimization

Analytics reporting

Budget pacing

Cross-channel advertising

Stakeholder communication

Strumenti

GA4

Agency Analytics

Pixels & tags

Descrizione del lavoro

We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners. You thrive on this stuff!

The Challenge

As part of our tight-knit team you’ll play an integral role in creating experiences that don’t just engage the end user, but completely blow them away.

What You’ll do:

Over the first 3-6 months you will:

• Manage paid media campaigns across a range of clients and industries including but not limited to Retail/E-commerce, Transportation, Financial Services, Industrial Equipment, and more:
• Use your knowledge and hands-on experience within performance marketing platforms to create campaigns across Meta, Google, LinkedIn, TikTok, Stack Adapt etc.
• Apply your expertise in performance marketing, conversion optimization and customer acquisition to drive success across all client accounts
• Implement day-to-day campaign optimizations and budget pacing to achieve account and campaign-specific targets
• Set up and manage website pixels, tags and test conversions across new accounts and channels to track performance accurately
• Report and confidently communicate account performance, providing useful insights, learnings and recommendations, including responding to client questions as they come up
• Bring strong prioritization and communication skills, proactively keeping stakeholders informed and refining your approach to ensure alignment across teams

Be instrumental in the success and growth of DIJGTAL and our various partnerships:

• Bring your ideas to the table with creative ways to prospect and retarget customers through relevant paid media channels
• Collaborate with the wider marketing and creative teams to provide insights on high-performing ad creatives and guide the optimisation of content that resonates with the target audience

Ongoing:

• Analyze and report on campaign performance through root cause analysis, leveraging reporting tools (Agency Analytics, GA4, etc.) highlighting key trends and actionable insights
• Monitor and optimize campaigns against account objectives and performance targets, proactively identifying opportunities to scale growth. Use performance data to recommend and implement campaign improvements that drive stronger results and growth
• Use data to uncover performance opportunities, dig deeper when something doesn’t add up and trust your instincts to challenge assumptions
• Keep up to date with the ever-changing digital landscape including trends and technology - finding new ways to learn and up-skill
• Employ a test-and-learn approach, running A/B tests and multivariate experiments to refine strategies and achieve better results
• Manage budgets effectively, knowing when to scale and where to push opportunities for maximum ROI
• Plan and execute paid media strategies that align with broader marketing goals, integrating with lifecycle, social, and content teams
• Work with content, creative, and organic social teams globally to develop unique campaign concepts and ads that take performance tactics to the next level
• Support across all marketing functions including lifecycle, organic social, and client communications, building versatile skills as a cross-functional specialist

What You Want:

• To walk us through your agency experience and favorite campaigns to date, why they worked, and how you could have improved on them - we know how you’re always looking to improve on that last campaign
• To be measured by your contribution with the autonomy to do your best work
• To be an integral part of an innovative design and marketing agency/product incubator with a great team (that’s us, BTW)
• Growth. You want to be in a place where you can progress? And have support to succeed? You got it.
• A fast-paced entrepreneurial environment - this is your jam!
• Flexibility and a competitive package
• 4 weeks of work from anywhere policy!
• An opportunity to push the envelope, safely make mistakes, and learn from them
• Gadgets and merch! MacBook, accessories, and other DIJGTAL goodies
• An equal opportunity employer: We value diversity and we are committed to providing a genuinely inclusive, safe, and collaborative working environment