Performance Marketing Manager

UpliftAI; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

UpliftAI in Toronto, ON is seeking a Performance Marketing Manager to plan, execute, and optimize paid campaigns across search, social, display, and emerging AI-driven platforms. You will manage budgets, track performance, and turn data into actionable insights to fuel customer acquisition and revenue growth.

Collaborate with product and content teams to align messaging and test creatives. The role requires strong analytics, SEO awareness, and the ability to work cross-functionally in a

Qualifications

• Strong performance marketing skills including paid search, paid social, and display advertising campaign management.
• Proficiency with analytics and optimization tools such as Google Analytics, ad platform dashboards, A/B testing, and conversion rate optimization.
• Experience with SEO, content marketing, and understanding of how performance marketing integrates with organic search and AI search visibility.
• Ability to develop and execute data-driven marketing strategies, including audience segmentation, funnel optimization, and attribution analysis.
• Excellent written and verbal communication skills, with the ability to present findings and recommendations to diverse stakeholders.
• Demonstrated ability to work cross-functionally with product, sales, and content teams in a fast-paced environment.
• Relevant experience in B2B SaaS or digital marketing for technology companies is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels such as search, social, display, and emerging platforms.
• Manage campaign budgets, track performance, and translate data into actionable insights to drive customer acquisition and revenue.
• Collaborate with product and content teams to align messaging, create and test ad creatives, and refine audience targeting and bidding strategies.
• Report on core metrics, run A/B tests, and continuously improve the overall performance marketing strategy to support growth objectives.

Skills

Paid search

Paid social

Display advertising

Analytics & optimization tools

A/B testing

Conversion rate optimization

Cross-functional collaboration

Written and verbal communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Ad platform dashboards

A/B testing tools

Job description

Company Description

UpliftAI is an AI-powered SEO platform that helps businesses appear where people search, from traditional engines like Google to AI tools such as ChatGPT, Perplexity, Claude, and Gemini. The platform unifies keyword research, content creation, technical SEO, internal linking, publishing, local SEO, and AI search visibility in a single workflow. By replacing fragmented tools, agencies, and spreadsheets, UpliftAI enables organizations to turn search demand into consistent, measurable growth. As search behavior shifts from clicks on links to trusted answers, UpliftAI empowers brands to become the ones AI engines understand, recommend, and cite. The company offers a free SEO audit to help businesses begin improving their visibility.

Role Description

The Performance Marketing Manager is a full-time, on-site role based in Toronto, ON. This role is responsible for planning, executing, and optimizing paid marketing campaigns across channels such as search, social, display, and emerging platforms relevant to AI-driven search. The person in this position will manage campaign budgets, track performance, and translate data into actionable insights to drive customer acquisition and revenue. Daily responsibilities include collaborating with product and content teams to align messaging, creating and testing ad creatives, and refining audience targeting and bidding strategies. The role also involves reporting on core metrics, running A/B tests, and continuously improving the overall performance marketing strategy to support UpliftAI’s growth objectives.

Qualifications

• Strong performance marketing skills including paid search, paid social, and display advertising campaign management.
• Proficiency with analytics and optimization tools such as Google Analytics, ad platform dashboards, A/B testing, and conversion rate optimization.
• Experience with SEO, content marketing, and understanding of how performance marketing integrates with organic search and AI search visibility.
• Ability to develop and execute data-driven marketing strategies, including audience segmentation, funnel optimization, and attribution analysis.
• Excellent written and verbal communication skills, with the ability to present findings and recommendations to diverse stakeholders.
• Demonstrated ability to work cross-functionally with product, sales, and content teams in a fast-paced environment.
• Relevant experience in B2B SaaS or digital marketing for technology companies is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.