Performance Marketing Manager

Absorb Software; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking organization as a Performance Marketing Manager, where you will lead the development of high-impact paid search strategies. This role offers the chance to work in a fully remote environment, collaborating with a talented team to drive measurable results and optimize marketing efforts. You'll be at the forefront of shaping digital strategies that align with ambitious growth goals, utilizing your extensive experience in search marketing. If you are passionate about data-driven decision-making and thrive in a dynamic setting, this opportunity is perfect for you!

Benefits

Comprehensive Health and Wellness Benefits

New Hire Equipment Allowance

Flexible Work Arrangements

Generous Time Off

Employee Driven DE&I Programs

Games Room

Meditation & Yoga Space

Qualifications

• 10+ years managing paid search campaigns in B2B SaaS or tech sectors.
• Exceptional analytical skills with proficiency in Google Ads and Analytics.

Responsibilities

• Design and implement sophisticated paid search strategies.
• Manage search campaigns across Google Ads and Microsoft Advertising.

Skills

Search Marketing Expertise

Analytical Skills

Data-Driven Decision Making

Collaborative Leadership

Problem Solving

Growth Mindset

Tools

Google Analytics

Google Ads

Microsoft Advertising

Performance Tracking Tools

Marketing Automation Platforms

Job description

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"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

Are you a data-driven marketer with a passion for crafting high-impact paid search campaigns? Absorb is looking for a strategic Performance Marketing Manager to help fuel our growth. In this role, you’ll take the lead on developing and executing best-in-class search strategies across multiple platforms, driving measurable results and continuous optimization. Working closely with a talented, collaborative team, you’ll play a key role in shaping our digital strategy and achieving ambitious growth goals. If you love blending analytical insight with creative PPC execution — and thrive in a fast-paced, results-driven environment — we’d love to connect.

What you’ll do:

• Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives.
• Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation.
• Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance.
• Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact.
• Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency.
• Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions.
• Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.

What you’ll bring:

• Proven Search Marketing Expertise: 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors.
• Data-Driven Decision Making: Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions.
• Strategic Vision & Tactical Excellence: Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact.
• Technical Proficiency: Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies. Experience with marketing automation platforms and CRM integration is highly valued.
• Collaborative Leadership: Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies.
• Adaptive Problem Solving: Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment.
• Growth Mindset: Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments.

What we offer:

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs
• Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

• We achieve exceptional results by genuinely caring about each other and the work we do
• We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [e-mail]

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Sales
• E-learning