Performance Marketing Manager

Serv Recruitment; Kelowna; Hybrid; CAD 90,000 - 140,000; Full time

Job summary

Martell Group seeks a senior Performance Marketing Manager to own demand generation across Martell Media and Pink Skirt Project, turning attention into qualified pipeline and revenue with hands-on channel ownership.

You will scale acquisition across Meta, Google, LinkedIn, and emerging channels, designing repeatable systems and continuous optimization to maximize revenue.

Qualifications

• Senior performance marketer with end-to-end ownership of paid acquisition and revenue-driving systems.
• Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.

Responsibilities

• Own paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with full budget ownership and testing.
• Drive consistent MQL production tied to pipeline and revenue.
• Track CPL, CTR, CVR, MQL quality, and attribution to improve performance.
• Scale high-performing campaigns and expand distribution to YouTube, Instagram, TikTok, email, newsletters, and SMS.
• Collaborate with Sales to refine messaging and improve conversion.
• Align marketing initiatives with launch calendars and revenue goals.

Skills

Paid media management

Funnel optimization

Analytics

Data-driven decisions

Sales collaboration

Tools

Meta Ads

Google Ads

LinkedIn Ads

Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Group for a Performance Marketing Manager.

Join the Team

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

Our goal is to attract world‑class talent and align people where their impact is greatest. When you join Martell Group, you'll be contributing to a high‑performance organization focused on building scalable businesses and creating meaningful impact.

For more information, visit: https://www.danmartell.com/.

Position Responsibilities

If you are a rare individual who thrives on building predictable demand generation systems, scaling acquisition channels, and turning marketing performance into measurable revenue, this role is for you.

You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands‑on execution.

We're hiring a player‑coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end to end while building the systems and rhythms that enable compounding growth. Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue aligned, and built to convert.

This role includes:

• Owning and scaling paid acquisition across Meta, Google, LinkedIn, and emerging channels
• Planning, launching, and optimizing campaigns with full ownership of budget, targeting, creative testing, and performance
• Driving consistent, predictable MQL production tied directly to pipeline and revenue
• Tracking and improving CPL, CTR, CVR, MQL to opportunity conversion, and revenue contribution
• Building repeatable acquisition systems that compound performance over time
• Owning the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences
• Designing and running continuous A/B testing across pages, creatives, and conversion paths
• Identifying conversion gaps and implementing solutions that improve lead quality and conversion rates
• Working closely with Sales to improve messaging, positioning, and campaign effectiveness
• Scaling high‑performing campaigns, audiences, and messaging based on revenue outcomes
• Expanding distribution across YouTube, Instagram, LinkedIn, TikTok, email, newsletters, and SMS
• Partnering with creative, writing, design, and video teams to produce high‑quality, conversion‑focused campaigns
• Aligning marketing initiatives with launch calendars and revenue goals
• Building visibility into performance drivers and continuously optimizing for revenue rather than vanity metrics

Qualifications

• Senior performance marketer with end‑to‑end ownership of paid acquisition, funnels, and revenue‑driving systems
• Hands‑on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms
• Strong funnel optimization and analytics capabilities with expertise in CPL, CTR, CVR, MQL quality, and attribution
• Proven ability to build and optimize high‑converting funnels using data‑driven decision making
• Experience partnering closely with Sales to refine messaging and improve conversion
• Player‑coach mindset with the ability to build systems while remaining hands‑on
• High judgment operator who moves quickly, tests aggressively, and scales what works
• Passion for turning attention into qualified leads and qualified leads into revenue
• Is proactive and accountable
• Thinks strategically while remaining highly execution focused
• Communicates with clarity and confidence
• Thrives in a fast‑paced, high‑growth environment
• Uses data to drive decisions and continuous improvement
• Takes ownership and moves quickly with minimal direction
• Collaborates effectively across Marketing, Sales, and Creative teams
• Cares deeply about delivering measurable business impact

Location: Remote for the first 90 days, followed by full‑time in office in Kelowna, BC