Performance Marketing Executive

Rohindia; Dalhousie; On-site; CAD 60,000 - 90,000; Full time

Job summary

Rohindia is seeking a results-driven performance marketing specialist to lead data-driven campaigns. You will develop strategies, optimize channels, and collaborate with product, creative, and sales teams to maximize revenue and efficiency.

The role requires strong analytics, hands-on use of analytics tools, and the ability to translate data into actionable campaigns across social, email, and search.

Qualifications

• Proven performance marketing experience focused on conversions and revenue.
• Strong knowledge of social, email, and SEO channels.
• Excellent analytical and problem-solving abilities to interpret data.

Responsibilities

• Develop and execute performance marketing strategies to meet business goals.
• Analyze campaign results and research markets to optimize future efforts.
• Collaborate with cross-functional teams to align marketing with business goals.
• Manage and allocate budget resources to maximize ROI.
• Stay updated on industry trends and best practices in performance marketing.
• Identify and implement process improvements to increase efficiency.

Skills

Performance marketing

Digital marketing channels

Analytics

Tools

Google Analytics

Adobe Creative Suite

Job description

Roles and Responsibility

• Develop and execute comprehensive performance marketing strategies to achieve business objectives.
• Conduct market research and analyze campaign results to optimize future campaigns.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Manage and allocate budget resources to maximize ROI.
• Stay up-to-date with industry trends and best practices in performance marketing.
• Identify and implement process improvements to increase efficiency.

Job Requirements

• Proven experience in performance marketing with a focus on driving conversions and revenue growth.
• Strong understanding of digital marketing channels, including social media, email, and search engine optimization.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Experience with performance marketing tools and platforms, such as Google Analytics and Adobe Creative Suite.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to think creatively and develop innovative solutions to complex problems.