Growth Architect: Performance Marketing & Funnels

Martell-Ventures; Kelowna; On-site; CAD 120,000 - 180,000; Full time

Job summary

Martell Group in Kelowna (Canada) seeks a senior performance marketer to own paid acquisition, funnels, and revenue-driving systems across Martell Media and Pink Skirt Project. You will build and scale demand, turning attention into qualified pipeline and revenue with data-driven decisions.

After a 90-day in-office requirement in Kelowna, you will lead campaigns across Meta, Google, LinkedIn, and emerging channels, while collaborating with sales to refine messaging and offers.

Qualifications

• Senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
• Hands-on experience scaling campaigns across Meta, Google, LinkedIn, and similar platforms.
• Strong funnel and analytics capability with CPL, CTR, CVR, and attribution.
• Proven ability to build high-converting funnels and iterate quickly based on data.
• Experience partnering with sales to refine messaging and improve conversion.
• Player-coach mindset, able to build systems while executing at a high level.
• Obsessed with turning attention into MQLs, and MQLs into revenue.

Responsibilities

• Own paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with full budget ownership.
• Drive MQL production with targets tied to pipeline and revenue.
• Build repeatable acquisition systems that compound performance.
• Design and run A/B tests across pages and paths to improve conversion.
• Align funnels with campaign intent, audience, and offers.
• Collaborate with sales to feed insights into messaging and offers.
• Scale distribution across video, social, email, and newsletters.
• Ensure revenue-focused attribution and continuous optimization.

Skills

Paid acquisition

Funnel optimization

Analytics

Collaboration with sales

Campaign testing

Budget ownership

Tools

Meta Ads

Google Ads

LinkedIn Ads

Job description

Martell Group in Kelowna (Canada) seeks a senior performance marketer to own paid acquisition, funnels, and revenue-driving systems across Martell Media and Pink Skirt Project. You will build and scale demand, turning attention into qualified pipeline and revenue with data-driven decisions.

After a 90-day in-office requirement in Kelowna, you will lead campaigns across Meta, Google, LinkedIn, and emerging channels, while collaborating with sales to refine messaging and offers.