Payroll Manager

mason group; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

Senior Manager, Paid Media (Digital Advertising) in the GTA area leads paid media strategy across Meta, TikTok, YouTube and other channels, driving awareness and demand while linking media investment to sales performance. This role collaborates with internal teams and agencies to optimize budgets and campaigns across omnichannel retail environments.

The position demands 5–7+ years in paid media, strong knowledge of major platforms, and a proven ability to translate data into clear, actionable

Qualifications

• 5–7+ years of paid media experience with strategy and execution ownership.
• Hands-on knowledge of Meta, TikTok and YouTube/Google Ads, including setup and optimization.
• Retail or retailer/ marketplace exposure and impact on sales beyond DTC.
• Strong analytical and numerical skills to interpret media metrics.

Responsibilities

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other digital channels.
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives.
• Manage budgets, targeting, creative testing and optimization with agency and platforms.
• Connect media performance to business indicators like retail sales and Amazon traffic.
• Evaluate results, analyze factors influencing performance and adjust objectives.
• Develop reporting dashboards and translate data into actionable leadership insights.
• Coordinate with Brand, Creative, eCommerce, Sales and Analytics teams on launches and campaigns.

Skills

Paid media strategy

Campaign optimization

Data analysis

Strategic thinking

Budget management

Tools

Meta

TikTok

YouTube

Google Ads

Job description

Senior Manager, Paid Media (Digital Advertising)

Location: GTA – North Toronto / Vaughan

Work Type: Four days in-office / one day remote

Compensation: $100,000–$130,000 base plus bonus

Job Type: Full-Time, Permanent

About Our Client

Our client is a growing beauty and personal care company with a portfolio of recognized consumer brands sold through major retailers and eCommerce marketplaces.

They are looking for a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy, campaign optimization and performance measurement across multiple brands.

This is a hands on role for someone who can think strategically, execute tactically and connect media investment to measurable business results. You will build full-funnel campaigns across Meta, TikTok, YouTube and other digital channels, driving awareness and demand that support purchases through Amazon, retailer websites and physical stores.

The business operates within a retail-driven, omnichannel environment, making experience measuring performance beyond a brand’s own website particularly valuable. Working with internal teams and a paid media agency, you will evaluate performance, challenge recommendations and explain where investment should go—and why.

What You’ll Be Doing

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other relevant digital advertising channels
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives
• Manage budgets, targeting, creative testing and campaign optimization in partnership with agency and platform partners
• Connect media performance to business indicators, including retail sales performance, sales velocity and Amazon product-page traffic
• Evaluate campaign results and investigate the factors influencing performance, including optimization objectives, audiences, placements and creative
• Develop and improve campaign reporting and dashboards, translating data into clear insights and recommendations for leadership
• Recommend how to allocate investment across channels, brands and campaigns based on performance, business priorities and available evidence
• Partner with Brand, Creative, eCommerce, Sales and Analytics teams to support launches and ongoing campaigns
• Manage multiple campaigns concurrently, maintaining clear priorities and accountability across partners

What We’re Looking For

• 5–7+ years of experience in paid media or digital advertising, with ownership of both strategy and execution
• Strong hands‑on knowledge of Meta, TikTok and YouTube / Google Ads, including campaign setup, targeting, optimization and measurement
• Proven ability to develop full-funnel media strategies and explain the rationale behind channel selection and budget allocation
• Experience supporting consumer brands sold through retailers, marketplaces or physical stores, with an understanding of how media influences sales beyond DTC eCommerce
• Strong analytical and numerical skills, including confidence interpreting media metrics, evaluating assumptions and assessing business impact
• Experience developing performance reports or dashboards that inform marketing and investment decisions
• Ability to communicate findings clearly, support recommendations with evidence and respond thoughtfully to questions
• Experience managing multiple campaigns, budgets and competing priorities in a fast‑paced environment
• Ability to work onsite in Vaughan four days per week

Preferred Experience

• Beauty, personal care, fashion, CPG or another relevant consumer category
• In‑house experience within a retail‑driven consumer business
• Agency experience supporting established consumer brands and substantial media budgets
• Experience working with digital advertising platforms or platform partners
• Exposure to Amazon Ads, Walmart Connect or other retail media networks

Why This Role

• Ownership of paid media strategy across multiple growing consumer brands
• Opportunity to influence both marketing investment and commercial performance
• Scope to strengthen reporting, measurement and how campaign insights inform business decisions
• Collaborative, entrepreneurial environment with exposure to senior leadership

Note: We thank all applicants for their interest; however, only those selected for further consideration will be contacted.

AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.

The posted salary range reflects expected compensation for this role. Actual compensation will be determined based on the successful candidate’s experience, skills and qualifications and may fall anywhere within the range.