Paid Social, Specialist

TAL Life LTD; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Bonus & profit share

No copay

Benefits from day 1

25 vacation days

Inclusion Leave

Parental leave

RRSP matching

Wellness benefits

Growth opportunities

Flexible work model

Virtual orientation

Job summary

MiQ in Toronto is hiring a Paid Social Media Specialist to manage and optimize paid social campaigns across platforms, monitor performance, and deliver insights for client reports.

You will collaborate with internal teams and clients to meet objectives, stay ahead with testing roadmaps, and ensure best practices while supporting growth in a hybrid work environment.

Qualifications

• Prior experience in an advertising agency environment.
• Hands-on experience executing and reporting on paid social campaigns.
• Strong analytical skills with the ability to interpret data and derive insights.
• Proficiency in Excel for data analysis and reporting.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Experience in a client-facing role is an asset.
• Strong troubleshooting skills with a structured, problem-solving mindset.
• Ability to manage multiple tasks and work both independently and within a team environment.
• Curious and proactive, with a passion for learning in a fast-evolving digital advertising landscape.
• Alignment with company values and culture.

Responsibilities

• Execute and manage paid social campaigns across platforms to achieve marketing objectives
• Monitor campaign performance daily, ensuring accuracy, pacing, and timely delivery
• Optimize campaigns based on performance data to meet and exceed client KPIs
• Analyze campaign data to identify trends, insights, and actionable recommendations
• Support the preparation of client reports, including weekly, monthly, and quarterly performance summaries
• Collaborate and communicate effectively with internal teams and clients to ensure alignment and smooth execution
• Contribute to trend analysis, testing roadmaps, and performance learnings across accounts
• Maintain organized campaign documentation and ensure best practices are followed

Skills

Paid social campaigns

Analytical skills

Excel for data analysis

Cross-functional collaboration

Client-facing experience

Tools

Excel

Job description

Job Description Role: Paid Social Media Specialist Location: Toronto

THE OPPORTUNITY

We’re MiQ, a programmatic media partner for marketers and agencies. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve precise business challenges. As a key member of our growing team, you will be responsible for set-up and monitoring of MiQ paid social campaigns. You will have the opportunity to learn about our business and develop a strong understanding of the paid media landscape by working cross-functionally with colleagues from different departments and client groups.

WHO YOU ARE

At MiQ, we firmly believe that our values bring us together. That said, we're looking for someone who is aligned with our values below. Passion - We love and live what we do Determination - We always find a way to ‘figure it out’ Unity - We hold each other accountable. We win and lose as a team. Agility - We anticipate the unexpected, embrace and adapt to change Courage - We dare to think unconventionally

WHAT YOU’LL BE DOING

• Execute and manage paid social campaigns across platforms to achieve marketing objectives
• Monitor campaign performance daily, ensuring accuracy, pacing, and timely delivery
• Optimize campaigns based on performance data to meet and exceed client KPIs
• Analyze campaign data to identify trends, insights, and actionable recommendations
• Support the preparation of client reports, including weekly, monthly, and quarterly performance summaries
• Collaborate and communicate effectively with internal teams and clients to ensure alignment and smooth execution
• Contribute to trend analysis, testing roadmaps, and performance learnings across accounts
• Maintain organized campaign documentation and ensure best practices are followed

Qualifications

• Prior experience in an advertising agency environment
• Hands-on experience executing and reporting on paid social campaigns
• Strong analytical skills with the ability to interpret data and derive insights
• Proficiency in Excel for data analysis and reporting
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Experience in a client-facing role is an asset
• Strong troubleshooting skills with a structured, problem-solving mindset
• Ability to manage multiple tasks and work both independently and within a team environment
• Curious and proactive, with a passion for learning in a fast-evolving digital advertising landscape
• Alignment with company values and culture

WHO WE ARE

We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure our clients are always spending their media investments on the right things in the right places. Our business keeps growing and our company keeps getting better because we keep hiring smart new people. People who can challenge conventions and shake things up. People who want to connect with people all over the world to make great things happen. People who are as excited by the opportunities of programmatic marketing as us.

OUR COMMITMENT TO INCLUSION AND DIVERSITY

At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace. Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.

BENEFITS & PERKS

• Competitive compensation that includes bonus and Profit share
• No copay
• Benefits from day 1 (single or family)- medical, dental, vision
• 25 vacation days
• 2 extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
• 6 months paid parental leave
• RRSP matching contribution plan
• Wellness benefits including free access to benefits provider Cyno
• Awesome opportunities for growth
• Flexible work environment with both remote and in office attendance and fun team building activities
• 2 weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ

Pay Transparency

For individuals assigned and/or hired to work in Ontario, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to Ontario and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current compensation range for this position is $55,000- $65,000. This range does not take into account our bonus and commission structures. Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

MiQ is very proud to be an equal opportunity workplace and to be certified as a “Great Place to Work”!

No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.