Paid Search Lead for B2B Growth (Remote)

Blacksmith Agency LLC; Halifax; Remote; CAD 126,000 - 182,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency looking for a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will set budgets, bid strategies, and narratives for client calls, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, craft 90‑day roadmaps, and drive growth through retention and upsell while maintaining clear communication with US clients on live calls.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta campaigns.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Plan budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking and attribution using GA4, Tag Manager and pixels.
• Develop 90‑day and quarterly roadmaps for each client and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English for US clients

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency looking for a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will set budgets, bid strategies, and narratives for client calls, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, craft 90‑day roadmaps, and drive growth through retention and upsell while maintaining clear communication with US clients on live calls.