B2B Paid Media Strategist — Remote Lead

Blacksmith Agency LLC; Vancouver; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is an AI-first digital agency looking for a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will own targeting, budgets, the roadmap and the narrative when clients ask why, serving as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and testing, and ensure accurate conversion tracking with GA4, Tag Manager and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Proven track record of improving ROAS/CPA/pipeline metrics.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client with data-driven storytelling.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

ROAS optimization

Tools

GA4

Google Tag Manager

Tracking pixels

Job description

Blacksmith Agency LLC is an AI-first digital agency looking for a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will own targeting, budgets, the roadmap and the narrative when clients ask why, serving as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and testing, and ensure accurate conversion tracking with GA4, Tag Manager and pixels.