Paid Search Growth Leader – Montreal

valnetconcept; Montreal (administrative region); On-site; CAD 120,000 - 180,000; Full time

Job summary

valnetconcept in Montreal, QC is seeking a Head of Paid Search to own the strategy and financial performance of our paid search programs across the portfolio, with Google Ads as the core channel. This is a senior leadership role for a commercially minded operator who thinks in margin, not just clicks.

You will set traffic acquisition direction, manage platform partners, and lead the day-to-day team to hit revenue, profitability and efficiency targets.

Qualifications

• 5+ years in paid search or performance marketing, including 3+ years leading a team.
• Proven track record with large Google Ads budgets and revenue/profit targets.
• Expert hands-on knowledge of Google Ads: Search, Performance Max and Smart Bidding.
• Proficiency with building AI agents and leveraging AI to build systems and processes.
• Strong commercial and financial acumen: forecasting, margin modelling and spend decisions.
• Experience managing relationships with platform reps, partners and agencies.
• Advanced analytical skills with GA4, Excel/Sheets; SQL or BigQuery a plus.
• Excellent leadership and stakeholder management; able to present to senior leadership.
• Experience in fast-paced, digital-first or high-growth environments.

Responsibilities

• Define and own the paid search strategy across the portfolio, with Google Ads as the core channel, Microsoft Ads as a secondary focus, and new high intent platforms as growth levers.
• Set account structure, bidding, keyword and audience strategies that scale volume while protecting margin.
• Own the paid search financial results: revenue, spend, net revenue, ROAS.
• Find and prioritize the biggest levers to improve financial results - new verticals, GEOs, keyword expansion, bid strategies, funnel and landing page improvements.
• Be the senior point of contact with Google and other platform account teams: drive beta access, quarterly business reviews and co-investment opportunities.
• Lead, coach and grow the paid search team.
• Set clear KPIs, testing roadmaps and ways of working; review performance weekly with the team.
• Partner with analytics, product, content and finance to improve tracking, attribution, conversion rates and reporting.
• Report performance, insights and recommendations to the General Manager and senior leadership.
• Stay ahead of changes in search - AI-driven campaign types (Performance Max, AI Max), automated bidding, privacy and measurement shifts.

Skills

Paid search

Performance marketing

Team leadership

GA4

Excel/Sheets

SQL/BigQuery

Forecasting

Tools

Google Ads

Merchant Center

Google Ads Editor

Job description

valnetconcept in Montreal, QC is seeking a Head of Paid Search to own the strategy and financial performance of our paid search programs across the portfolio, with Google Ads as the core channel. This is a senior leadership role for a commercially minded operator who thinks in margin, not just clicks.

You will set traffic acquisition direction, manage platform partners, and lead the day-to-day team to hit revenue, profitability and efficiency targets.