Paid Media Coordinator (Ad Ops)

Cineplex; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Job summary

Cineplex in Toronto is hiring a Paid Media Coordinator to drive in-house digital campaigns and support cross-brand marketing efforts. The role is hybrid, with three days in the office at 1303 Yonge Street, Toronto, and collaboration across Brand, Digital Commerce, Film, and LBE.

You will manage campaigns, analyze performance, maintain budgets and partner with media agencies to deliver data-driven results. Strong communication and analytical skills are essential.

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, and communications preferred.
• Minimum 1 year of experience on Meta Ads Manager trafficking, optimizing and reporting on campaigns.
• Experience inputting and maintaining budgets and reconciling invoices.
• Experience with paid media platforms such as Meta Ads Manager and Google Ads Manager.
• Strong Excel, Word and PowerPoint skills.
• Excellent verbal and written communication, detail-oriented and analytical.

Responsibilities

• Execute in-house digital media campaigns primarily on Meta Ads Manager.
• Support the Manager to review media plan strategies and campaigns.
• Develop and organize data to illustrate campaign performance.
• Create post reports in collaboration with the agency.
• Collaborate with multiple departments to support marketing needs.
• Update budgets, process invoices, and reconcile billing with agencies.
• Create and maintain audience segments for campaigns.

Skills

Meta Ads Manager

Campaign optimization

Budget management

Analytics

Communication

Multitasking

Education

Bachelor's degree in advertising/marketing/business/communications

Tools

Google Ads Manager

LinkedIn Ads

Snapchat Ads

Excel

PowerPoint

Job description

What you will do:

As a Paid Media Coordinator, you’ll be a crucial player within our consumer marketing team, working across various business lines including Brand, Digital Commerce, Film, LBE and more. Reporting directly to the Sr. Manager, Paid Media, you’ll drive impactful media performance. If you’re passionate about media strategy and thrive in a collaborative, data-driven environment, we’d love to hear from you!

This position is hybrid (3 days in the office per week). Office location is 1303 Yonge Street, Toronto.

Responsibilities:

Media Campaign Execution

• Execute in-house digital media campaigns primarily on Meta ads manager with the opportunity to learn about other platforms.
• Support Manager to review media plan strategies and campaigns executed by the media agency.

Campaign Analysis and Reporting

• Assist in the development and organization of supportive data for plans and recommendations to illustrate campaign performance.
• Assist the agency in developing and aligning on campaign post reports, as well as creating those in support of campaigns bought internally.

Collaboration

• Work closely with key stakeholders across multiple departments to support individual marketing needs.

Financial Tracking

• Responsible for updating budgets and budget summaries, processing invoices, manage contracts and reconciling any billing issues with our agency partners.

Audience segment creation and maintenance

• Create and maintain audience segments for campaigns based on the targeting strategy.

What You Will Need:

• Bachelor’s degree or concentration in advertising, marketing, business administration, and communications preferred
• A minimum of 1 year of experience on Meta Ads Manager trafficking, optimizing and reporting on campaigns is required. Bonus points for experience with LinkedIn, Snapchat, and Google Ads Manager.
• Experience inputting and maintaining budgets along with reconciling invoices.
• Experience with media buying particularly with paid media platforms such as Meta Ads Manager and Google ads Manager.
• Strong experience with Excel, Word and PowerPoint.
• Detail-oriented, able to multi-task and produce accurate work.
• Good quantitative skills, including analytical abilities and math proficiency.
• Strong verbal and written communication skills.
• You enjoy learning new skills and look forward to new challenges, with a desire to learn and grow.

Inclusion & Diversity

Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverseworkforce. We encourageand welcomeapplications from all intersectional walks of life.The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, uniquecapabilities,and talent represents a significant part of our culture. By valuing a diverse workforce,weenforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at [e-mail].

Use of AI

We use AI-assisted tools to help us review applications and support parts of the recruitment process. However, every application is reviewed by our HR team, and all hiring decisions are made by our people, not by AI.

This is a new position and is being actively recruited for.

While we appreciate all interest, only those candidates selected for an interview will be contacted.

Wage ($):

$55,00.00 – $65, 000.00CAD