Paid Media Coordinator

Think Shift; Canada; Remote; CAD 45,000 - 75,000; Full time

Job summary

An innovative firm is seeking a Paid Media Coordinator to join their dynamic team. This role involves managing digital marketing campaigns, analyzing performance metrics, and optimizing strategies to reach targeted audiences effectively. With a focus on collaboration and creativity, you'll have the opportunity to work with experts in the field and contribute to impactful marketing initiatives. The company fosters a culture of growth and inclusivity, offering flexible remote work arrangements and comprehensive benefits. If you're passionate about digital marketing and eager to make a difference, this role is perfect for you.

Benefits

Flexible remote work arrangements

Medical, dental and vision benefits

Life and travel insurance

Unlimited wellness days

3 weeks of vacation

Birthday celebration bonus

Semi-annual bonuses

Professional development opportunities

Employee referral bonus

Annual company retreat

Qualifications

• 2+ years of experience in digital marketing and paid media.
• Strong presentation and communication skills.

Responsibilities

• Manage digital paid advertising campaigns and timelines.
• Analyze performance and optimize campaign results.

Skills

Digital Marketing

Meta Ads Manager

Google Ads

Google Analytics (GA4)

Communication Skills

Problem-Solving

Tools

Google Looker Studio

Google Tag Manager

MS Office (Excel)

Job description

Join to apply for the Paid Media Coordinator role at Think Shift

Department: Media Services

Reporting to: Associate Director, Digital Marketing

Location: Remote within Canada

Position Type: Full-Time, Permanent

Hours: Monday – Friday, 9AM – 5PM (in your time zone, flexible hours)

If you crave a workplace that values your ideas, your growth and development and where you can learn from the best, then you're exactly who we're looking for. We're not interested in the status quo - we're here to shape the future of agrimarketing. And we know you share that passion too.

Summary

We’re looking for an innovative, hardworking digital marketer to join our team. In this role, you’ll work closely with Think Shift’s team of experts to support the execution of targeted marketing campaigns that reach the right audience in the right place at the right time.

You’ll be the expert at analyzing performance and making campaign recommendations with Meta Ads Manager and Google Ads; you’ll optimize targeting and ad placements across X (a.k.a. Twitter) and programmatic advertising platforms; you’ll be on conference calls where dogs, cats, or small children are likely to show up and say hello.

Accountabilities

1. Setting up digital paid advertising campaigns and managing campaign timelines and workback schedules to ensure projects are meeting deadlines and deliverables.
2. Collaborating across departments to coordinate activities such as campaign reporting and ad creative delivery.
3. Creating campaign dashboards and data management systems through tools such as Google Looker Studio.
4. Monitoring digital media KPIs and conducting regular analysis and optimization of performance results.
5. Providing feedback and insights on what makes digital marketing campaigns successful, helping the team deliver better results with every successive campaign.
6. Assist in researching keywords, social media audiences, and programmatic advertising targeting capabilities, based on insights gained from performance analysis and collaboration with the marketing specialist.

WE'RE LOOKING FOR

1. 2 years of experience working in digital marketing and paid media platforms.
2. Ability to effectively manage tasks, timelines and deadlines of concurrent projects, particularly under pressure.
3. Growth mindset and a demonstrated problem-solving ability.
4. Strong presentation and communication skills to advocate for your recommendations with your manager and clients.
5. Experience with Meta Ads Manager, Google Ads, Twitter Ads or other digital ad platforms.
6. Experience with pulling basic campaign data and web analytics reports using Google Analytics (GA4 preferred).
7. Excellent understanding of MS Office, particularly Excel.

NICE TO HAVE

1. Experience with Google Tag Manager, Looker Studio, Funnel, StackAdapt, SEO, SEMrush or other keyword research tools.
2. Certification in Google or Meta.
3. Knowledge of agriculture, and agriculture services.

Benefits

Think Shift provides an attractive, market-researched comprehensive compensation plan, which includes base salary and company bonus. Employees enjoy a range of benefits, some of which include:

• Flexible remote work arrangements
• Medical, dental and vision benefits coverage start day 1
• Life and travel insurance start day 1
• Unlimited wellness days
• 3 weeks of vacation
• Celebrate your birthday with $150 and a PTO day
• Semi-annual bonuses (based on company performance)
• Professional development opportunities
• Employee referral bonus
• Annual company retreat

Our Philosophy

At Think Shift, we believe our unique culture and philosophies make us different in a good way. Our talented team of multi-disciplined creators and strategists have one thing in common: the drive to outperform and to help our clients do the same.

We believe in providing guidelines for Think Shifters to operate within instead of putting up fences that can restrict creativity and diversity of thought. With the freedom to operate in a way that best works for them, everyone can bring their best selves to work. But with great freedom also comes great responsibility.

We Want You to Be YOU!

We want everyone to feel comfortable bringing their complete and authentic selves to work. We are committed to fostering a diverse and inclusive workplace and welcoming talent from all backgrounds. If you require any accommodation or support during the recruitment process, please let us know.