Paid Media Specialist

LawDepot; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job description

@ado/base-application.woahbar.cookie-preference-prompt.description . @ado/base-application.woahbar.cookie-preference-prompt.essential-description@ado/base-application.woahbar.cookie-preference-prompt.performance-description@ado/base-application.woahbar.cookie-preference-prompt.marketing-description**Paid Media Specialist**#209, 9644-54 Avenue Edmonton , AB T6E 5V1 Canada **Position Overview**LawDepot is currently expanding and looking to recruit a Paid Media Specialist in Edmonton, Alberta. This position will be responsible for managing one of the largest search engine marketing accounts in Canada and conducting in-depth data analysis across multiple platforms including Google, Microsoft, Meta and Reddit. Comprehensive training is provided. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule. **Primary Responsibilities*** Plan, implement, and manage a portfolio of paid marketing campaigns (Google Ads, Microsoft Advertising, Meta, etc.) to increase website traffic and drive conversions* Optimize and adjust campaign bids to maximize profitability and ensure peak performance* Analyze and interpret financial data and key performance indicators to uncover actionable campaign change tactics* Utilize internal reports to provide data-driven insights that enhance campaign effectiveness* Conduct in-depth competitor and query research to identify optimization initiatives* Audit and review campaign structure details to improve efficiency and results* Experiment with writing new ad copy and craft compelling customer messages that convert* Build product level knowledge to evaluate opportunities* Review user level information and segment into audience lists for targeting purposes* Work with cross functional departments (Legal, Product, Development) to execute projects**Knowledge and Skill Requirements*** Post-secondary education in Business, Marketing, Finance, Management Information Systems, Accounting, Operations Management, Economics, or other Analysis related programs* Knowledge of PPC / SEM advertising platforms (Google Ads, Microsoft Advertising, Meta, Reddit, and other emerging channels) would be an asset* Experience conducting analysis on large data sets* Excellent time management skills and the ability to balance multiple projects* High level of proficiency using Microsoft Excel (Pivot Tables, Visualizations, Formulas)* Meticulous attention to detail and strong organization skills* Sound judgement and data driven decision making ability* Ability to summarize complicated analysis and make recommendations* Excellent written English communication skills**Why You Should Join the LawDepot Team*** Excellent total compensation package* Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account* Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)* Three weeks paid vacation, plus bonus personal days* Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets* Company share plan* Free catered lunches for the entire office* Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)* Casual work environment* Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)* Free and easily accessible parking* Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away* Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office**Company Profile**Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!