Paid Media Specialist (6 Month Contract)

lululemon; Vancouver; On-site; CAD 66,000 - 87,000; Full time

Job summary

An innovative performance apparel company is seeking a Paid Media Specialist to join their dynamic team. This role involves leading campaign execution and optimization across various platforms, including Meta and TikTok, while managing substantial budgets. The ideal candidate will have a strong background in performance marketing, data analysis, and excellent communication skills. This position offers a collaborative work environment and the opportunity to contribute to omni-channel growth initiatives. If you're passionate about driving results and staying ahead of industry trends, this is the perfect opportunity for you.

Benefits

Health and Dental Benefits

Mental Health Support

Paid Time Off

Retirement Matching

Employee Discounts

Fitness Classes

Parental Support

Development Courses

Qualifications

• 3+ years in performance marketing roles with a focus on digital campaigns.
• Experience managing large budgets and optimizing campaign performance.

Responsibilities

• Lead campaign execution and optimization across multiple platforms.
• Collaborate with internal teams and external vendors for campaign success.

Skills

Performance Marketing

Data Analysis

Campaign Management

Budget Management

Communication Skills

Excel Proficiency

Tools

Adobe Analytics

Google Analytics

Power BI

Meta Ads

Snapchat Ads

TikTok Ads

DV360

CM360

Job description

Paid Media Specialist (6 Month Contract)

Join to apply for the Paid Media Specialist (6 Month Contract) role at lululemon

Role Overview

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We focus on technical fabrics and functional design, creating transformational products and experiences that support movement, growth, connection, and well-being. Our success stems from our innovative products, store presence, commitment to our people, and community connections. We are dedicated to creating positive change and fostering an equitable, inclusive, and growth-oriented environment for our team.

About The Team

The Paid Media team drives omni-channel growth across paid social, audio, programmatic media, video (including CTV, OTT), and direct buys. They manage strategy, execution, and reporting for the North American market, working cross-functionally with internal and external partners to ensure top-tier execution and KPI achievement.

Key Responsibilities

1. Lead campaign execution, optimization, analysis, and reporting across platforms like Meta, Snapchat, TikTok, etc.
2. Audit and evaluate initiatives to meet campaign objectives.
3. Generate innovative ideas and identify new opportunities to enhance performance.
4. Extract actionable insights from reports and communicate high-level learnings.
5. Manage daily budgets across platforms.
6. Collaborate with internal teams on creative assets and performance insights.
7. Liaise with external vendors for campaign performance, testing, and pilots.

Qualifications

• 3+ years in performance marketing roles.
• Proven experience managing Meta, Snapchat, TikTok campaigns; familiarity with DV360 and CM360 is a plus.
• Experience with performance, awareness, and app install campaigns.
• Data analysis skills using Adobe Analytics, Google Analytics, Power BI.
• Understanding of US and CA marketing ecosystems.
• Ability to manage multiple campaigns and prioritize effectively.
• Comfort managing budgets over $10M.
• Advanced Excel skills for insights and optimization.
• Proficiency in MS Office.
• Excellent communication skills with keen attention to detail.
• Stay updated with industry trends and technologies.
• Proactive, solutions-oriented mindset.

Must Haves

• Recognize personal responsibility and the presence of choice.
• Entrepreneurial spirit and continuous innovation.
• Honest and kind communication, fostering openness.
• Courageous leadership and embracing greatness over fear.
• Build trusting relationships and prioritize people.
• Maintain a fun, joyful approach to work and life.

Workplace Arrangement

In-person collaboration is valued; work is performed onsite a minimum of 4 days per week.

Additional Notes

Authorization to work in Canada is required.

Compensation & Benefits

The typical salary range is $66,000-$86,600 annually, with pay based on location, experience, and internal factors. Benefits include health and dental, mental health, paid time off, retirement matching, employee discounts, fitness classes, parental support, development courses, and more. Benefits are subject to eligibility and company policy changes.

Position Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job functions: Marketing, PR, Writing/Editing
• Industry: Retail