Paid Media Advisor

Sussex Strategy Group; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

Sussex Strategy Group is seeking a Paid Media Advisor to lead planning, execution, and optimization of digital ad campaigns for clients in public affairs and advocacy. The ideal candidate combines analytical thinking with creative execution, managing campaigns across Google Ads, Meta, LinkedIn, and more, while collaborating with creative and strategic teams to meet campaign objectives.

The role requires 5+ years in digital advertising, a relevant bachelor's degree, and strong measurement and

Qualifications

• 5+ years experience in digital advertising, paid media, or a related field.
• Bachelor's degree in marketing, Advertising, Communications, Business, or a related field.
• Strong proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital advertising platforms.
• Hands-on experience with audience targeting, conversion tracking, and data-driven campaign optimization ideally in an agency environment.
• Strong analytical skills and ability to interpret campaign performance data to drive decision-making.
• Experience with budgeting, bid strategies, and campaign forecasting.
• Ability to work in a fast-paced, deadline-driven environment and manage multiple campaigns simultaneously.
• Excellent communication skills and ability to translate data insights into actionable recommendations.
• Familiarity with government relations, advocacy, or public affairs campaigns is considered a strong asset.
• Strong stakeholder engagement and relationship management capabilities.
• Demonstrated project management and organizational skills, with the ability to manage multiple competing priorities.
• Exceptional attention to detail and commitment to delivering high-quality work.
• Self-motivated, collaborative, and comfortable working in a fast-paced environment.
• Prior agency experience is considered a strong asset.

Responsibilities

• Develop and implement digital advertising strategies to support public affairs and advocacy campaigns.
• Plan, execute, and manage paid media campaigns across platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, X, OOH, Reddit, and other networks.
• Conduct audience research and segmentation to ensure targeted and effective campaign delivery.
• Optimize ad performance through A/B testing, bid adjustments, and creative iterations.
• Track, measure, and report on campaign performance using analytics tools including Google Analytics, Meta Business Suite, TikTok Business Centre and other platforms.
• Work collaboratively with internal teams, including creative, public affairs, and strategic communications, to align advertising strategies with campaign objectives.
• Stay current on industry trends and best practices to ensure campaigns are innovative and cutting edge.
• Ensure all digital ad campaigns comply with industry regulations, platform policies, and client guidelines.

Skills

Digital advertising

Paid media

Audience targeting

Campaign analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Agency experience

Budgeting & bidding

Data-driven optimization

Communication skills

Public affairs familiarity

Project management

Attention to detail

Collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Google Analytics

Meta Business Suite

TikTok Business Centre

Job description

Are you a digital advertising professional eager to lead data-driven campaigns that support public affairs and advocacy initiatives? Do you thrive in a dynamic team environment where your strategic digital efforts can make a tangible impact on high-profile campaigns? Are you passionate about leveraging digital media to drive engagement and influence decision-making? Do you want to join an award-winning team recognized as PRovoke Media's Best Agency in Canada for 2026? If so, we want to hear from you!

Sussex Strategy Group is seeking a Paid Media Advisor to lead the planning, execution, and optimization of digital ad campaigns for our clients. The ideal candidate is an analytical and creative thinker with a strong understanding of digital media buying, audience targeting, and campaign performance tracking across various platforms.

• Develop and implement digital advertising strategies to support public affairs and advocacy campaigns.
• Plan, execute, and manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), OOH, Reddit, and other programmatic ad networks.
• Conduct audience research and segmentation to ensure targeted and effective campaign delivery.
• Optimize ad performance through A/B testing, bid adjustments, and creative iterations.
• Track, measure, and report on campaign performance using analytics tools including Google Analytics, Meta Business Suite, TikTok Business Centre and other relevant platforms.
• Work collaboratively with internal teams, including creative, public affairs, and strategic communications, to align advertising strategies with overall campaign objectives.
• Stay current on industry trends and best practices to ensure our campaigns are innovative and cutting edge.
• Ensure all digital ad campaigns comply with industry regulations, platform policies, and client guidelines.

Who You Are

• 5+ years experience in digital advertising, paid media, or a related field.
• Bachelor's degree in marketing, Advertising, Communications, Business, or a related field.
• Strong proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital advertising platforms.
• Hands-on experience with audience targeting, conversion tracking, and data-driven campaign optimization ideally in an agency environment.
• Strong analytical skills and ability to interpret campaign performance data to drive decision-making.
• Experience with budgeting, bid strategies, and campaign forecasting.
• Ability to work in a fast-paced, deadline-driven environment and manage multiple campaigns simultaneously.
• Excellent communication skills and ability to translate data insights into actionable recommendations.
• Familiarity with government relations, advocacy, or public affairs campaigns is considered a strong asset.
• Strong stakeholder engagement and relationship management capabilities.
• Demonstrated project management and organizational skills, with the ability to manage multiple competing priorities.
• Exceptional attention to detail and commitment to delivering high-quality work.
• Self-motivated, collaborative, and comfortable working in a fast-paced environment.
• Prior agency experience is considered a strong asset.

Pay Grade: $75,000 - 95,000 (commensurate with experience)

Our Recruitment Process

AI Screening: This position does not utilize AI tools as part of the recruitment process, ensuring a fair and efficient evaluation of applicants.

Vacancy Status: This posting is for an existing role within our organization.

Interview Notification: Applicants selected for interviews will be notified of hiring decisions within 45 days following their final interview.

Record Retention: All recruitment-related materials will be retained for a minimum of 3 years.

About Us

Sussex offers exceptional advisory services and empowers businesses, corporations, associations, and non-profit organizations to navigate complex public, government, and regulatory landscapes. Our expertise lies in developing and implementing comprehensive public affairs plans that shape public opinion, influence government policy, and advocate for our clients' interests.

Since our founding in 1998, we have proudly remained Canadian-owned and independently operated. With offices in Toronto and Ottawa and a network of accomplished affiliates nationwide, Sussex possesses unparalleled knowledge of government affairs, strategic communications, and digital advocacy to help achieve your business goals. At Sussex, we don't just understand the challenges our clients face, we embrace them as opportunities for growth and transformation.

Sussex is committed to providing equal opportunities to all applicants and employees without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our hiring process and decisions are based on merit, qualifications, and business needs. We strive to create a workplace that values diversity and inclusivity, and we encourage candidates from all backgrounds to apply.

If you require accommodation during the recruitment process, please inform us of your requirements. We will work with you to provide accommodations based on your individual needs to ensure a fair and accessible process.