Senior Social Specialist

Starcom Worldwide, Inc.; Toronto; On-site; CAD 84,104 - 98,121; Full time

Benefits offered by this job

Work Your World program

Extended long weekends

Wellness & Tech benefits

Birthday leave

Professional Development Allowance

Mobility within Publicis Groupe

Job summary

Starcom Worldwide, Inc. in Toronto is seeking a Paid Social Senior Specialist to drive social media campaigns across Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn and TikTok. You will implement plans, monitor performance, and present results to clients while guiding junior teammates.

Ideal candidates have 3+ years in paid social, strong data storytelling, and certification credentials. This full-time role offers growth opportunities within Publicis Groupe’s Starcom network in Canada.

Qualifications

• 3+ years of Paid Social Media buying and planning on multiple platforms for mid-to-large clients.
• Bachelor's degree; advertising/marketing/business/communications preferred.
• Technical proficiency across social ad platforms (Facebook/Instagram, Twitter, TikTok, LinkedIn, Pinterest).
• Experience presenting data and insights to medium/large audiences; prioritize multiple projects in fast-paced environments.
• Experience managing relationships with internal and external partners.
• Facebook Blueprint, Twitter Flight School, Snapchat certifications.

Responsibilities

• Assist in developing media plans to meet client goals.
• Present strategy and performance reports to clients.
• Lead campaign execution aligning strategy with tactics.
• Educate junior team members on platform best practices.
• Collaborate with vendors and partners to achieve client goals.
• Ensure high quality deliverables and act as client contact.

Skills

Paid Social Media buying

Social platform advertising

Data analysis & reporting

Vendor coordination

Client communication

Education

Bachelor's degree in advertising/marketing/business/communications

Tools

Microsoft Excel

Microsoft Office

Job description

Company description

About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader.

We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Overview

The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns and has a deep knowledge of the ins and outs of these advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok).

This role reports directly to the account Supervisor/Manager, leading implementation of paid social media plans and assuring high quality of work. This individual understands strategy and feels comfortable.

Responsibilities

• Assisting the Paid Social Supervisor/Manager in the development of media plans to meet client’s goals.
• Present strategy plans and performance reports to clients.
• Lead campaign execution approach, with strong alignment between strategy and tactical plans.
• Educate junior team members on platform best practices.
• Work closely with vendors, and other external partners to achieve client goals.
• Ensuring a high quality of work for all deliverables to client. Point of contact for clients and different stakeholders.

Characteristics of Successful Paid Social Specialist:

• Deep understanding of the intricacies across the main social media-advertising platform.
• Able to communicate complex solutions to less technical audiences verbally and in writing.
• Able to anticipate issues and have a solution driven approach. Loves analyzing data and finding key relevant insights.
• Clearly understand client’s goals and uses that to guide ongoing analysis and recommendations.
• Team player with a confident “can-do” attitude and an eye on strategy.
• Constant learner.
• Pristine attention to details.

Qualifications

• 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients.
• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
• Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
• Experience presenting data and insights to medium and large audiences. Proven record managing multiple timely delivery and prioritizing projects in highly paced environment.
• Experience managing working relationships with internal and external partners.
• Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
• Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $60k - 70k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.