Outside Sales Representative – Southwestern Ontario

Bray International, Inc.; London; On-site; CAD 90,000 - 120,000; Full time

Job summary

Bray Controls Canada Ltd. is seeking an Outside Sales Representative to lead revenue growth across Southwestern Ontario. You will identify new business opportunities, support existing accounts, and execute strategic sales plans aligned with targets.

The role requires strong technical sales capability, excellent relationship management, and the ability to work independently in a highly field-based environment. Expect ~85% travel within the territory.

Qualifications

• Minimum of 5 years of outside sales or sales management experience.
• Experience in valves, automation, or related industrial products preferred.
• Strong business acumen and analytical thinking.
• Excellent written and verbal communication; proficiency with CRM and Microsoft Office.

Responsibilities

• Promote Bray products through customer visits, technical presentations, and training sessions.
• Develop and grow the assigned territory by identifying opportunities and expanding market penetration.
• Provide pricing and lead-time recommendations to support order conversion.
• Prepare annual sales forecasts and budgets with partners and management.
• Present territory plans outlining strategies, objectives and resource needs.
• Manage quotes, pipeline activity, and multi-channel sales opportunities.
• Lead negotiations and close business while maintaining customer satisfaction.

Skills

Territory sales

CRM proficiency

Communication skills

Analytical thinking

Time management

Relationship management

Tools

Outlook

Excel

Word

Adobe

Job description

Bray Controls Canada Ltd. is a leading global manufacturer of industrial valves, actuators, and related control products used by process industries in a wide variety of applications. This diverse market presence provides stability even under the toughest economic circumstances.

Bray prides itself on delivering products of the highest quality and value, with an ever-expanding product line that aims to satisfy our customers' unique needs. Since its founding in 1986, Bray has achieved tremendous success and growth. The company's truly entrepreneurial vision has driven an expansion to Divisions in over 13 countries and a distribution network that surpasses 300 locations worldwide.

Bray is profitable, independent, and privately held. The total number of employees worldwide exceeds 3,100. Our corporate headquarters and U.S. operations are located in Houston, TX. To learn more, please visit www.bray.com.

Position summary:

The Outside Sales Representative is responsible for driving revenue growth, expanding market share, and strengthening customer relationships across the Southwestern Ontario territory. This role leads territory development for Bray's valve, actuator, and related flow control product lines by identifying new business opportunities, supporting existing accounts, and executing strategic sales plans aligned with annual targets. The incumbent is expected to manage forecasting, pricing, sales planning, customer engagement, and follow-through on key opportunities while serving as a trusted advisor to distributors, end users, engineers, and commercial customers. Success in this role requires strong technical sales capability, sound business judgment, excellent relationship management, and the ability to work independently in a highly field-based environment.

Responsibilities:

• Promote Bray products and solutions through customer visits, technical presentations, engineering seminars, plant tours, and product training sessions with industrial and commercial accounts.
• Develop and grow the assigned territory by identifying new opportunities, increasing market penetration, and ensuring effective coverage across all key accounts and channels.
• Make sound pricing and lead-time recommendations to support order conversion, escalating to the General Manager when additional approvals or support are required.
• Prepare annual sales forecasts and budgets for the upcoming year in collaboration with Ontario distribution partners and submit planning information at the start of the fourth quarter.
• Present a written annual territory plan to the General Manager outlining sales strategies, target objectives, growth opportunities, and any anticipated resource requirements.
• Actively manage quotes, pipeline activity, and sales opportunities, ensuring timely follow-up and coordination of multi-channel sales strategies to maximize conversion.
• Lead complex negotiations, resolve customer concerns professionally, and close business in a manner that supports both customer satisfaction and company objectives.

Travel:

This is a highly field-based role requiring approximately 85% travel within the assigned territory. The incumbent is responsible for managing their own travel schedule efficiently and cost-effectively in accordance with company policy. Travel plans should be organized at least three weeks in advance and shared with the General Manager, including key objectives and target accounts for each trip.

Reporting:

Weekly sales meeting reports must be submitted within one week of each meeting, with clear follow-up actions documented for ongoing account and opportunity management. All customer activity, actions, and next steps are to be maintained in the CRM system to ensure visibility, accountability, and timely follow-through. The incumbent is also responsible for providing a monthly progress summary to the General Manager on key accounts, target projects, and active opportunities within the territory.

Training:

Conduct customer training and product education sessions as needed to strengthen product knowledge, communicate updates, and support effective presentation of Bray product lines within each customer’s market segment. A monthly sales forecast is also required to summarize expected territory performance over the following three months.

Qualifications:

• Minimum of 5 years of outside sales or sales management experience, preferably in valves, automation, or related industrial products.
• Demonstrated success in territory sales, business development, and time management within a customer-facing environment.
• Strong business acumen, analytical thinking, and sound judgment, with the ability to manage priorities and deliver results against objectives.
• Excellent written and verbal communication skills, with proficiency in CRM systems and core business software including Outlook, Excel, Word, and Adobe.