Out of Home Sales Director

Nestlé S.A.; Toronto; Hybrid; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Health and Dental benefits start day 1

Pension plan

Vacation & personal days

Hybrid work arrangements

Educational assistance

Tuition reimbursement

Gender affirmation benefits

Fertility services

Adoption benefits

Nespresso discounts

Company store discounts

Job summary

Nestlé Canada is seeking a senior OOH Sales Director to lead the Waters & Premium Beverages Canada team in North York (Hybrid). You will drive strategy, manage national accounts and distributor relationships, and grow sales for premium brands such as Maison Perrier, San Pellegrino and Acqua Panna.

You will coach a high‑performing team, lead negotiations, and collaborate with internal partners to deliver channel growth and profitability.

Qualifications

• Minimum 10 years in commercial operations in OOH with 8+ years in sales.
• Strong entrepreneurship and change-management skills.
• Proven success in diverse sales roles and developing people.
• Strategic mindset with collaboration across functions.
• Experience with premium beverage brands preferred.

Responsibilities

• Lead the Nestlé Waters OOH Sales team (national accounts, distributor management, field sales).
• Drive OOH sales strategy for premium brands and account acquisition.
• Develop Customer/Category plans and JBPs with distributor teams.
• Negotiate strategies for national and regional accounts with brokers.
• Coach and develop team, monitor KPIs, and ensure channel growth.

Skills

OOH sales

Leadership

Strategic thinking

Relationship building

Negotiation

Financial acumen

MS Office

People development

Channel knowledge

Beverages industry

Education

Business Administration degree

Tools

MS Office

Job description

Business area: Waters & Premium Beverages Canada

Location: North York, ON (Hybrid)

Position Summary

This new role supports our Waters & Premium Beverages business and is dedicated to the Out of Home (OOH) channel, focusing on achieving sales and profit objectives by retaining and growing current customers while acquiring new ones. The position emphasizes leveraging strategic relationships to drive growth in key chains and distributor partners, with responsibilities including leading, managing, and training the OOH team to achieve Nestlé Waters sales and distribution goals. Success in this role is achieved through strong entrepreneurship and change management as we create a dedicated team to serve the channel, collaboration with internal departments and the development of relationships with key stakeholders and sales personnel.

A day in the life of an OOS Sales Director

• Lead the Nestle Waters OOH Sales team, including National accounts, Distributor Management and Field Sales (broker) areas. Drive OOH sales strategy for our Premium International brands Maison Perrier, San Pellegrino and Acqua Panna, lead account acquisition across our portfolio of waters and beverages, ensure premium execution and drive aggressive channel growth.
• Lead a team of Key/Account Managers across QSR, FSR, FSM, Office Coffee & GPO channels and collaborate with cross-functional team members to accomplish desired business results for identified categories or Accounts within the National Account team. Lead the development of Customer/ Category plans (JBPs). Manage product listings, programming, transitions, and discontinuations with distributor merchandising and sales teams, while leading negotiation strategies for key regional and national accounts
• Work hand in hand with the broker to lead image account acquisition (restaurants, hotels, bars) and sales development. Define goals and ensure necessary investment is available.
• Lead and manage team to Identify, monitor and address specific issues to achieve NWPB's goals for sales, profitability, share, distribution such as Gap closing initiatives
• Lead the management and negotiation strategy of all National and regional accounts, distributor relationships and street customer sales across the country. Suggests and delivers yearly new account acquisition targets, ensuring focus on both our core (waters) and on growth pools (innovative beverages)
• Develop collaborative relationships with key customer levels and other external contacts
• Co-ordinate and review the distributor strategy on a yearly basis to ensure the right coverage and generating demand are in place to win in the channel. Ensure good alignment of strategies with retail sales team, especially for customers at the border between both channels

What will make you successful?

• Minimum 10 years in commercial operations in OOH, with at least 8 years in sales and over this period has successfully delivered on KPIs, especially top and bottom line business results
• Understands all sales functions
• Builder and entrepreneurial mindset with a bias to finding solutions in an agile and fast paced environment, with a strong ability to not only follow but lead change
• Has consistently demonstrated success in a number of challenging and diverse sales roles
• Successful track record of developing people
• Ability to think strategically and work collaboratively
• Proven experience with premium brands ideally in beverages category (alcoholic or non alcoholic)
• Post-secondary education in Business Administration or a related field
• In-depth knowledge of channel pillars (QSR, Restaurants, Bars, Lodging, Chain Establishments, RTM) and their operational impact on business performance
• Experience working with MS Office: Word, Excel, and PowerPoint
• Effective communication, negotiation, and leadership skills for presenting analytics to stakeholders
• Ability to build relationships with influential customers and teams across multiple channels
• Financial acumen and understanding of customer contributions and margin calculations
• Proven ability to manage multiple tasks with excellent time and project management skills
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites).

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.

What you need to know

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require.Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.