Ontario Cannabis Territory Growth Leader

Olli Brands Inc.; Hamilton; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Car allowance & mileage

Professional development opportunities

Job summary

Olli Brands Inc. is seeking a Territory Sales Manager to drive distribution and retail execution across Ontario, building strong retailer partnerships and achieving sales growth.

You will work closely with licensed retailers and cross-functional teams to execute strategic account plans and ensure OBi is a preferred supplier. Ideal candidates have 3+ years in sales within cannabis or fast-paced industries, exceptional communication skills, and a solid understanding of regulatory dynamics.

Qualifications

• Bachelor's degree preferred.
• Minimum 3 years of sales experience in cannabis, CPG, beverage alcohol, or other fast-paced industries.
• Exceptional communication, presentation, and relationship-building skills.
• Excellent planning, organization, and time-management abilities.
• Effective negotiator with strong influencing skills.
• Understanding of cannabis products, consumer trends, and regulations (or willingness to learn quickly).
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook).
• Strong business acumen with ability to interpret sales data, identify trends, and develop action plans.

Responsibilities

• Owns the commercial success of an assigned territory by driving distribution, retail execution, and sales growth.
• Plan daily, weekly, and quarterly activities to meet distribution, visibility, and sales objectives.
• Strengthen and expand relationships with existing retail partners to grow volume and distribution.
• Manage assigned budget responsibly and accurately.
• Conduct sales calls and store visits with structured selling approaches.
• Present brand stories and product knowledge through staff trainings and in-store events.
• Support merchandising initiatives including displays and promotions.
• Identify opportunities to expand assortment and distribution across key accounts.
• Monitor competitor activity and share insights with the internal team.
• Work with brand, marketing, and leadership teams to activate programming and support launches.
• Provide feedback from retailers to help improve programs, offerings, and market strategies.
• Report to the Sales Director; provide weekly updates on performance, opportunities, risks.
• Maintain records of customer interactions, pipeline, and action items.
• Track progress against sales targets, KPIs; attend weekly meetings and performance reviews.
• Maintain a structured weekly account plan with priorities and follow-up actions.

Skills

Sales experience

Relationship building

Negotiation

Communication

Time management

Microsoft Office

Cannabis product knowledge

Education

Bachelor's degree preferred

Tools

Excel

PowerPoint

Outlook

Job description

Olli Brands Inc. is seeking a Territory Sales Manager to drive distribution and retail execution across Ontario, building strong retailer partnerships and achieving sales growth.

You will work closely with licensed retailers and cross-functional teams to execute strategic account plans and ensure OBi is a preferred supplier. Ideal candidates have 3+ years in sales within cannabis or fast-paced industries, exceptional communication skills, and a solid understanding of regulatory dynamics.