Ontario Cannabis Territory Sales Leader | Growth & Travel

Olli Brands Inc.; Kitchener; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Car allowance & mileage

Professional development opportunities

Job summary

Olli Brands Inc. (OBi) is redefining what cannabis products can be. The Territory Sales Manager owns the commercial success of an assigned territory by driving distribution, retail execution, customer relationships, and sales growth across Ontario.

Working with licensed retailers and cross-functional teams, identify opportunities, execute strategic account plans, and ensure OBi is a preferred supplier through Ontario. Travel: Ontario.

Qualifications

• Bachelor's degree preferred.
• Minimum 3 years of sales experience in cannabis, CPG, beverage alcohol, or other fast-paced industries.
• Exceptional communication, presentation, and relationship-building skills.
• Excellent planning, organization, and time-management abilities.
• Effective negotiator with strong influencing skills.
• Understanding of cannabis products, consumer trends, and regulations (or willingness to learn quickly).
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook).
• Strong business acumen with ability to interpret sales data, identify trends, and develop action plans.

Responsibilities

• Become the trusted business partner retailers rely on to grow both their business and ours.
• Plan daily, weekly, and quarterly activities to meet distribution, visibility, and sales objectives.
• Strengthen and expand relationships with existing retail partners to grow volume and distribution.
• Manage assigned budget responsibly and accurately.
• Conduct sales calls and store visits following structured selling approaches.
• Present brand stories and product knowledge through staff trainings and in-store demonstrations and events.
• Support merchandising initiatives including display setup, placement optimization, and promotional execution.
• Identify opportunities to expand assortment and distribution across key accounts.
• Monitor competitor activity and share insights with the internal team.
• Work alongside brand, marketing, and leadership teams to activate programming and support launches.
• Provide feedback from retailers to help improve programs, offerings, and market strategies.
• Report to the Sales Director and provide weekly updates.
• Maintain accurate records, including customer interactions, pipeline status, and action items.
• Track progress against sales targets, KPIs, and individual objectives.
• Attend weekly sales meetings and one-on-one performance reviews.
• Maintain a structured weekly account plan with clearly defined priorities and follow-up actions.

Skills

Communication

Relationship building

Presentation

Time management

Negotiation

Data interpretation

Planning

Microsoft Office

Education

Bachelor's degree

Tools

Excel

PowerPoint

Outlook

Job description

Olli Brands Inc. (OBi) is redefining what cannabis products can be. The Territory Sales Manager owns the commercial success of an assigned territory by driving distribution, retail execution, customer relationships, and sales growth across Ontario.

Working with licensed retailers and cross-functional teams, identify opportunities, execute strategic account plans, and ensure OBi is a preferred supplier through Ontario. Travel: Ontario.