North America PR Director — Elevate a Premium Brand

lululemon; Vancouver; On-site; CAD 157,400 - 206,600; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Savings and retirement plan matching

Employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Job summary

A leading retail company is seeking a Director of North America PR to enhance brand visibility through strategic communications. This role demands excellent communication skills, experience in managing teams, and a background in retail or fashion. Responsibilities include developing media strategies, managing PR agencies, and fostering relationships with influencers. The position offers competitive compensation and is required to work onsite at least 4 days a week.

Qualifications

• 12 to 15 years of experience in communications roles.
• Experience in fashion or retail preferred.
• Proven ability to lead and develop teams.

Responsibilities

• Develop and execute the external Consumer media strategy.
• Manage relationships with PR agencies and ensure campaign execution.
• Cultivate earned media opportunities and foster key relationships.

Skills

Communications strategy

Stakeholder management

Team leadership

Crisis management

Relationship building

Cultural relevance

Education

Bachelor’s degree in communications or related discipline

Job description

A leading retail company is seeking a Director of North America PR to enhance brand visibility through strategic communications. This role demands excellent communication skills, experience in managing teams, and a background in retail or fashion. Responsibilities include developing media strategies, managing PR agencies, and fostering relationships with influencers. The position offers competitive compensation and is required to work onsite at least 4 days a week.