Director, North America PR

lululemon; Vancouver; On-site; CAD 157,400 - 206,600; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Savings and retirement plan matching

Employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Job summary

A leading retail company is seeking a Director of North America PR to enhance brand visibility through strategic communications. This role demands excellent communication skills, experience in managing teams, and a background in retail or fashion. Responsibilities include developing media strategies, managing PR agencies, and fostering relationships with influencers. The position offers competitive compensation and is required to work onsite at least 4 days a week.

Qualifications

• 12 to 15 years of experience in communications roles.
• Experience in fashion or retail preferred.
• Proven ability to lead and develop teams.

Responsibilities

• Develop and execute the external Consumer media strategy.
• Manage relationships with PR agencies and ensure campaign execution.
• Cultivate earned media opportunities and foster key relationships.

Skills

Communications strategy

Stakeholder management

Team leadership

Crisis management

Relationship building

Cultural relevance

Education

Bachelor’s degree in communications or related discipline

Job description

Overview

Director, North America PR at lululemon. Role focuses on developing and executing a Consumer-facing communications strategy to support the Americas and Global Guest Innovation division, enhancing brand reputation and visibility in North America.

Responsibilities

• Develop and guide the external Consumer media strategy and execution for North America to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture drivers.
• Oversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always-on messaging that align to North America’s brand objectives.
• Develop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibility.
• Cultivate earned media opportunities by fostering relationships with influencers and journalists to share the brand story in culturally resonant ways and maintain cultural relevance.
• Support in the region during crisis situations, working with peers across communications, legal, brand and people and culture.
• Collaborate with corporate communications, global and regional consumer PR, and internal communications to ensure a consistent brand voice externally.
• Co-create with Social, Partnerships, and Sports Marketing to develop proactive Consumer-facing moments and activations that build brand energy; regularly report on key indicators to show impact.
• Manage and build a regional team to support internal communications, PR, and corporate communications priorities over time.

Qualifications

• 12 to 15 years of experience in communications roles of increasing responsibility within external and internal communications; fashion or retail experience preferred.
• Ability to articulate and co-create strategies with a wide range of stakeholders, including C-suite executives.
• Demonstrated success guiding communications strategies for major brands and managing a wide number of external agencies, consultants, and contractors.
• Proven experience leading and developing a team and creating opportunities for growth.
• Proven ability to develop forward-looking communications and business strategies in competitive, dynamic situations.
• Experience collaborating with high-profile talent; excellent written and verbal communication and presentation skills.
• Able to develop relationships across cultures and geographies; naturally inspires others; committed to learning and personal growth.
• Bachelor’s degree in communications or related discipline; fluent in English.

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Entrepreneurial spirit with a track record of innovation to achieve results.
• Communicate with honesty and kindness and create space for others to do the same.
• Lead with courage and foster trusting relationships by putting people first.
• Integrate fun and joy as a way of being and working.

Compensation and Benefits

The typical hiring range for this position is CAD 157,400 – 206,600 annually; base pay varies by location and experience. Eligible for annual bonus program and equity offerings per program eligibility. Includes benefits and rewards as part of total compensation.

• Extended health and dental benefits and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Development course offerings and leadership programs

Note: Benefits and perks are subject to eligibility and may change at any time.

Work Arrangement

In-person collaboration and connection are important to our culture. This role requires onsite work, minimum 4 days per week.