Marketing Content Manager

Mosaic North America; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

An advertising services company in Canada is looking for a Marketing Content Manager to lead their newsletter strategy and content development. The role involves managing audience engagement, producing SEO-driven articles, and creating high-performance content. Candidates should have strong content strategy experience and the ability to drive measurable business impact. This full-time position is aimed at individuals with an associate seniority level and a passion for marketing.

Qualifications

• Proven experience in managing content strategies and newsletters.
• Strong understanding of audience segmentation and engagement techniques.
• Ability to create compelling, high-performance content.

Responsibilities

• Own the end-to-end execution of the RCS for Business newsletter.
• Create and maintain an editorial calendar for diverse content.
• Develop SEO-driven articles and vertical playbooks.

Job description

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Newsletter Strategy & Lifecycle Management

• Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
• Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.

Strategic Content Development

• Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).
• High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact.
• Battlecards & Comparison Sheets: Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.
• Metric-Driven Collateral: Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster.

Web & Educational Blog Strategy

• SEO-Driven Articles: Produce high-intent blog posts that answer technical and commercial questions.
• Vertical Playbooks: Write industry-specific articles to help demonstrate specific use cases and solve industry pain points.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Advertising Services

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