New Vehicle Director

Plaza Kia; Winnipeg; On-site; CAD 100,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Life benefits

Brand new company vehicle

Job summary

Walt Morris Auto Group in Winnipeg, MB seeks a New Car Director to lead Maserati and Alfa Romeo luxury sales, championing heritage and performance, and establishing a prestigious market presence. The role focuses on high-net-worth networking, exclusive events, and delivering white-glove service while ensuring OEM standards and showroom excellence.

You will manage brand ambassador duties and drive volume and profitability.

Qualifications

• Minimum 2+ years in automotive sales, luxury preferred.
• Proven ability to network with affluent clients.
• Passion for performance vehicles and luxury branding.
• Excellent verbal and written communication; Italian bonus.

Responsibilities

• Represent Maserati and Alfa Romeo with utmost brand integrity.
• Design and execute outbound networking with luxury circles.
• Deliver elite customer experiences and manage high-end client portfolios.
• Drive monthly and annual sales targets while maintaining CSI.

Skills

Brand representation

Networking

Communication

Italian (preferred)

Job description

We are seeking an extraordinary, high-energy New Car Director to lead our luxury automotive sales for Maserati and Alfa Romeo. As the primary brand ambassador, you will be responsible for driving new vehicle sales, championing the heritage and passion of Italian performance engineering, and establishing a prestigious market presence for both brands.

This is not just a traditional sales role—it is a brand-building position. You will actively network with high-net-worth individuals, local businesses, luxury lifestyle partners, and community influencers to build brand awareness, generate high-value leads, and convert prospects into loyal brand enthusiasts.

Key Responsibilities

1. Brand Representation & Leadership

Serve as the official face and expert voice for Maserati and Alfa Romeo within the dealership and the local market.

Embody Italian luxury automotive heritage, delivering an exceptional white-glove customer experience.

Ensure strict adherence to OEM brand standards, showroom aesthetics, and digital representation.

2. Business Development & Strategic Networking

Design and execute outbound networking strategies targeting high-net-worth individuals, executive networks, and luxury lifestyle groups.

Cultivate B2B partnerships and attend premium local events (e.g., golf tournaments, charity galas, private luxury showcases) to elevate brand visibility.

Organize exclusive client appreciation events, private test-drive experiences, and new vehicle launch unveilings.

The ambassador for delivering new vehicle sales for Maserati and Alfa Romeo to achieve and exceed monthly and annual volume/profitability goals.

Manage high-end client pipelines and customer portfolios.

Maintain a deep, competitive understanding of luxury automotive trends, luxury competitors, and market dynamics.

4. Customer Experience

Maintain an elite level of Customer Satisfaction Index (CSI) scores as mandated by the manufacturers.

Handle complex client interactions with tact, discretion, and executive-level professionalism.

Qualifications & Requirements

Experience: Minimum 2+ years of successful automotive sales experience, preferably within the luxury automotive sector (experience with European/exotic brands preferred).

Networking Track Record: Proven ability to build business relationships, network in affluent circles, and drive business through community engagement.

Brand Passion: A genuine enthusiasm for performance vehicles, automotive engineering, and luxury brand storytelling.

Communication: Exceptional verbal, written, and interpersonal presentation skills. The ability to speak Italian is preferred but not required.

Licensing: Valid driver’s license with a clean driving record and valid sales permit.

What We Offer

Competitive Compensation: Uncapped commissions with a target annual earnings range of $100,000-$200,000+

Benefits Package: Health, dental, vision and life benefits

Perks: Brand new Alfra Romeo company vehicle, ongoing training, employee discounts and future career growth within the Walt Morris Auto Group.

Location: 500-1717 Waverly Street

Job Type: Full-Time

Reports To: General Sales Manager and General Manager