National Sales Manager

Sierra Bullets, L.L.C.; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading company in the ammunition industry is seeking a dynamic National Sales Manager to spearhead their sales operations. The role involves strategic planning, relationship management with key stakeholders, and ensuring compliance in a competitive marketplace, with significant travel across the U.S. and Canada required.

Qualifications

• 5+ years of sales experience in the ammunition or firearms industry, with 2 years in a leadership role.
• Strong understanding of the ammunition market and customer segments.
• Legally eligible to work in the U.S. and able to travel internationally.

Responsibilities

• Develop and execute sales strategies for domestic and international markets.
• Analyze market trends and drive revenue growth.
• Lead and mentor state & regional sales representatives.

Skills

Sales Strategy

Communication

Negotiation

Analytical Skills

Relationship Building

Education

Bachelor’s degree in business or marketing

Job description

We are seeking a dynamic and results-driven National Sales Manager to lead and expand our sales operations across multiple channels and territories. This high-impact leadership role is responsible for developing and executing strategic sales plans, building strong relationships with key stakeholders, and driving revenue growth within a highly competitive and regulated industry.

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Key Responsibilities:

• Develop and execute comprehensive sales strategies to meet and exceed revenue goals across all domestic and international markets).
• Identify new business opportunities and establish relationships with key decision-makers, distributors, dealers, and end-users.
• Manage and grow a portfolio of national, regional, local retailers and international accounts.
• Leverage deep knowledge of various channels of trade including National/Regional sporting goods, buying groups, farm & home co-op, and 2-step distribution.
• (Preferred) Experience with Canada and International accounts
• Collaborate with the marketing team to create and implement targeted campaigns, enhance trade show presence, and execute effective product promotions.
• Ensure compliance with all relevant federal, state, provincial, and international regulations regarding the sale and distribution of ammunition and bullets.
• Analyze market trends, competitor activity, and customer feedback/needs to guide strategic decisions.
• Provide accurate and timely sales forecasts, performance reports, and market insights for senior management.
• Work cross-functionally with operations and logistics teams to support efficient order fulfillment and customer satisfaction via the S&OP (Sales & Operations) process.
• Develop and maintain productive partnerships with key industry associations and regulatory bodies.
• Lead, mentor, and develop state & regional sales representatives to drive performance and achieve organizational objectives.

Requirements

Qualifications:

• Bachelor’s degree in business, marketing, or a related field. An equivalent combination of education and experience will be considered.
• 5+ years of sales experience in the ammunition, firearms, or outdoor sporting goods industry, with at least 2 years in a leadership or management role.
• Strong understanding of the ammunition and bullet marketplace, including product types, regulations, and customer segments.
• Demonstrated success in meeting and exceeding sales targets in a competitive market.
• Experience in international sales and familiarity with global import/export regulations related to ammunition and bullets.
• Excellent communication, negotiation, and presentation skills.
• Willingness and ability to travel 50%-60% within the U.S., Canada, and internationally.
• Must be legally eligible to work in the United States and travel internationally.

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Key Attributes:

• Strategic thinker with strong analytical skills.
• Self-motivated and driven to succeed in a fast-paced, competitive environment.
• Excellent interpersonal skills and the ability to build rapport with customers and partners.
• Commitment to ethical sales practices and regulatory compliance.