National Brand Marketing Manager - Charity Campaigns

McDonald's; Toronto; On-site; CAD 90,000 - 128,000; Full time

Job summary

McDonald’s Canada is seeking a Manager, Brand Marketing on a maternity leave contract to lead national brand campaigns for Ronald McDonald House Canada. You will drive strategic marketing across paid, earned, and owned channels, ensuring brand consistency and strong donor engagement across chapters and partnerships.

You will collaborate with the Director, Brand Engagement and the National Partnerships Team to advance fundraising initiatives and brand value across Canada.

Qualifications

• Proven marketing experience across agency, corporate, brand, or non-profit sectors.
• Strong multi-channel brand marketing and campaign development knowledge.
• Solid understanding of digital/media channels and interpreting performance insights.
• Demonstrated people management with a passion for developing teams.
• Exceptional written and verbal communications for diverse stakeholders.
• Ability to collaborate across disciplines and senior partners.
• Ability to interpret data and insights to inform decisions.
• Comfortable in a fast-paced, evolving environment with multiple initiatives.

Responsibilities

• Lead national brand campaigns that build awareness, relevance, understanding, trust, and mission revenue.
• Develop briefs and manage agency partners through creative development and execution.
• Provide strategic direction across paid, earned, and owned channels (digital, social, TV, radio, print, in-store, experiential).
• Ensure aligned, integrated execution with other teams.
• Oversee brand compliance and steward brand standards across chapters and partnerships.
• Partner with McDonald’s Canada and Ronald McDonald House Canada to amplify program visibility and fundraising.
• Serve as a key contact for brand integration across partnerships and inquiries.
• Collaborate with Chapters to align local marketing with national strategy.

Skills

Brand marketing expertise

Digital & media acumen

People leadership

Communication

Relationship building

Strategic & analytical thinking

Project management

Agility

Job description

McDonald’s Canada is seeking a Manager, Brand Marketing on a maternity leave contract to lead national brand campaigns for Ronald McDonald House Canada. You will drive strategic marketing across paid, earned, and owned channels, ensuring brand consistency and strong donor engagement across chapters and partnerships.

You will collaborate with the Director, Brand Engagement and the National Partnerships Team to advance fundraising initiatives and brand value across Canada.