National Brand Marketing Manager — Maternity Leave

McDonald's Canada; Toronto; On-site; CAD 90,000 - 128,000; Full time

Job summary

McDonald’s Canada is seeking a Manager, Brand Marketing for a maternity leave contract to lead national brand strategies and campaigns that raise awareness, relevance and support for Ronald McDonald House Canada. You will partner with the Director, Brand Engagement to drive integrated campaigns across paid, earned, owned channels and ensure brand consistency.

You will guide agency partners, craft briefs, and oversee measurement, insights, and partnerships with McDonald’s Canada’s giving

Qualifications

• Experience in marketing in agency, corporate, brand, or non-profit settings is an asset.
• Strong understanding of integrated, multi-channel brand marketing and campaign development.
• Ability to interpret data, insights, and research to inform brand decisions.
• Proven ability to lead and develop high-performing teams.
• Excellent written and verbal communication; engage diverse stakeholders.

Responsibilities

• Lead national brand campaigns that build awareness, relevance, understanding, trust, and mission revenue.
• Develop briefs and manage agencies through creative development and approvals.
• Direct paid, earned, and owned channels including digital, social, TV, radio, print, in-store, and experiential.
• Collaborate with the Integrated Brand Engagement team for aligned execution.
• Oversee brand compliance and stewardship across national and Chapter executions.
• Support partnerships and fundraising programs with strategic marketing leadership.
• Foster strong relationships with internal teams and external partners for integrated planning.

Skills

Marketing experience

Brand expertise

Digital & media

People leadership

Communications

Relationship building

Strategic thinking

Project management

Agility

Job description

McDonald’s Canada is seeking a Manager, Brand Marketing for a maternity leave contract to lead national brand strategies and campaigns that raise awareness, relevance and support for Ronald McDonald House Canada. You will partner with the Director, Brand Engagement to drive integrated campaigns across paid, earned, owned channels and ensure brand consistency.

You will guide agency partners, craft briefs, and oversee measurement, insights, and partnerships with McDonald’s Canada’s giving