Brand Manager, QSR Growth & Innovation - Hybrid Remote

McCain Foods; Toronto; Hybrid; CAD 98,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Retirement savings benefits

Paid time off and holidays

Volunteer time off

Job summary

McCain Foods, based in Canada, seeks a Channel Marketing Manager to drive growth across the QSR channel through portfolio optimization, insights-driven strategies, and cross-functional leadership. You’ll partner with Sales, Innovation, and Marketing Ops to deliver customer-focused growth for chain restaurant partners.

The role requires 5+ years in marketing/brand management in food CPG, P&L/budget ownership, and strong analytical capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.
• 5+ years of marketing or brand management experience in food CPG with ownership of a brand/portfolio.
• Experience managing P&Ls, budgets, portfolio performance, and commercial initiatives.
• Leading innovation and product development projects from ideation through commercialization.
• Strong understanding of foodservice marketing for chain restaurant customers.
• Proven ability to use market data and consumer insights to inform strategy.
• Strong analytical and financial acumen for data-driven decisions.
• Experience with Circana CREST, Datassential, Technomic, or similar data sources.
• Excellent project management and cross-functional leadership with Stage-Gate knowledge.
• Exceptional communication, presentation, and stakeholder management skills.
• Proficiency in Excel, PowerPoint, and Word.

Responsibilities

• Lead cross-functional teams to execute co-development initiatives across NPD, LTOs, menus, packaging, and commercialization.
• Identify growth opportunities from market and consumer insights and translate them into business strategies.
• Drive portfolio optimization to improve profitability, SKU mix, and overall health.
• Develop portfolio performance reporting, lifecycle reviews, and analytics for decision-making.
• Support annual planning by identifying growth initiatives and budget needs.
• Champion customer and consumer needs and align across the value chain.
• Lead, coach, and develop team members in a collaborative culture.
• Support IBP by balancing supply and demand and improving performance.
• Analyze customer drivers and recommend actions to impact revenue and OIP.

Skills

Brand management

P&L management

Market research

Data analysis

Cross-functional leadership

Stakeholder management

Presentation skills

Excel/PowerPoint/Word

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Tools

Circana CREST

Datassential

Technomic

Job description

McCain Foods, based in Canada, seeks a Channel Marketing Manager to drive growth across the QSR channel through portfolio optimization, insights-driven strategies, and cross-functional leadership. You’ll partner with Sales, Innovation, and Marketing Ops to deliver customer-focused growth for chain restaurant partners.

The role requires 5+ years in marketing/brand management in food CPG, P&L/budget ownership, and strong analytical capabilities.