National Brand Manager

Tree of Life Canada; Mississauga; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Annual bonus eligibility

Flexible benefits

Job summary

Tree of Life Canada seeks a National Brand Manager to oversee brand principals, maximize margin, volume and SKU productivity across its brands. The role requires leading market plans, pricing strategies, and cross-functional collaboration with sales and marketing teams.

Responsibilities include developing annual business plans by brand, presenting regular reviews to vendors, and ensuring pricing integrity. Some travel to trade shows and customer sites may be required as part of responsibilities.

Qualifications

• 3 years of CPG marketing experience with a proven results track record.
• Knowledge of Canadian grocery retail and foodservice landscapes.
• Strong communication, both written and oral.
• Analytical mindset with organizational and negotiation abilities.
• Experience in category management and market research data analysis.

Responsibilities

• Manage relationships between brand principals and Tree of Life Canada.
• Oversee margin, volume, and sales dollar delivery against budget.
• Control expenses and issue manufacturer charge-backs; ensure timely collection.
• Ensure SKU productivity aligns with company objectives; review monthly.
• Develop market plans and execute the full mix: pricing, promotions, advertising.
• Prepare annual brand plans with accounts; present quarterly reviews.
• Support trade shows and visits; some travel may be required.
• Maintain pricing integrity and communicate documentation for price changes.

Skills

CPG marketing

Communication skills

Analytical skills

Negotiation skills

Category management

Market research analysis

Multi-tasking

Relationship building

Education

Business or Marketing Degree

Tools

MS Office

PowerPoint

Job description

Overview

Tree of Life Canada ULC is an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation.

** NOTE: Reference checks will be conducted for potential candidates and the information collected will be used in making the final hiring decision.

Primary Responsibilities

The focus is to manage the relationship between the principals of the brands managed and Tree of Life Canada. The National Brand Manager has the responsibility of being the overall general manager for the brands under their area of responsibility. Main accountability is measured in margin dollar delivery, volume delivery, expense control and SKU productivity. Other areas of measurement include core principal satisfaction, customer satisfaction & interpersonal relationship development with company associates. As with all positions at Tree of Life Canada we expect that all actions will be consistent with Tree of Life Canada's Mission, Vision and Values.

Essential Functions

• Support and participate in food safety programs including SQF (Safe Quality Food)
• Accountable for gross margin dollar, volume & sales dollar delivery for specific brands managed vs budgeted levels.
• Expense budget control & status reporting include issuing of manufacturer charge backs & collection of same in a timely manner.
• Ensure SKU productivity for items managed are optimized and meet company objectives, measured monthly.
• Accountable for working with sales to ensure pricing integrity is When price increases are needed, all supporting documentation is prepared with the proper level of detail and lead-time required.
• Accountable for preparing & reviewing a minimum of quarterly profitability reviews for all brands managed.
• Meet long-term growth goals of core brands.
• Market plan development & execution of all elements of the mix which includes overall strategy, positioning, target market, advertising, consumer promotion, trade promotion, channel/account specific programs, distribution, sales force incentives, merchandising, pricing, packaging, line extensions, research, sales aids, spending & business building.
• Work with sales to prepare annual business plans by brand by account.
• Accountable for preparing & presenting regular business reviews for specific vendors, including preparing for market visits which may include store tours, driving principals to/from airport & dinners.
• Accountable for regular competitive reviews for categories managed including store visits, review flyer activities & pricing analysis.
• Customer accountability through the sales for product issues within area of responsibility. Liaise with sales management to ensure TOL, principal and customer objective fulfillment.
• Develop, control & vendor approval (as required) of annual fiscal product.
• Explain brand performance variance to targets as required by vendors and internal.
• Ensure brand related administrative functions are processed in a timely and cost-efficient.
• Assist with organizing & attending certain trade shows and TOL Sales Some travel may be required.
• Meet deadlines as requested by internal/ external

Minimum Requirements, Qualifications, Additional Skills, Aptitude

• 3 years of consumer-packaged goods marketing experience with track record of results
• Business or Marketing Degree
• Knowledge of the Canadian grocery industry players in retail & foodservice is an
• Proficiency in MS Office with strong presentation skills, including Power Point
• Strong communication skills (oral & written), fluent in
• Demonstrated analytical skills, organizational, multi-tasking skills, negotiation skills, with working knowledge of category management & analysis of market research data.
• Excellent interpersonal abilities & develop strong business relationships with good reasoning abilities & sound judgment.
• High energy, perform multifaceted projects in conjunction with day-to-day
• Ability to establish credibility, be decisive, recognize & support TOL's preferences &
• High level of integrity, strong work ethic & entrepreneurial

The base compensation range for this role is $80,000 CAD - $100,000 CAD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.